Ending the Year With a Promo Bang

I’d planned to end the year quietly and work on production for Casey Holland mystery #6, The Blade Man, but then I got inspired to do some tasks (thanks for your tips Jacqui Murray,). I then learned that BookBub will be featuring my first Casey Holland mystery, The Opposite of Dark, for free on December 31^st.

Back on April 3^rd’s blog, I pondered the pros and cons of investing a fair bit of money in their promotion site, and after weighing varying opinions, I decided to submit my book. Colleagues warned me that it’s very difficult to get in and would take a while but to keep trying. So, I applied every month only to face rejection. I stopped in September, as the fall was so busy that I forgot about submitting. I remembered again in early December and was shocked to find that I’d been accepted to be featured on Dec. 31st. I told the BookBub contact person that given that this was the last day of year, it should be interesting, and she responded that BookBub’s stats showed little difference between this or regular days. We’ll see.

I’ve extended the offer for an extra day on either side, to ensure the price change is in place by the 31^st, so again, it’s a matter of waiting to see the results. I probably won’t know if this is a good investment or not for a while. If readers want to buy subsequent books in the series, it likely won’t happen the same day, but possibly throughout the month of January or even further on.

I also finally took the plunge and joined Instagram just before Christmas, and am currently following just a small number of people as I get a feel for the site. Instagram is different than I expected and I’m not sure how to make the most of it yet, but I’ll figure it out. Someone advised me to have a stash of hashtags ready to use, so I’m working on that. Meanwhile, I’m linking this blog to my account, so we’ll see what happens. If you have any great tips, I’d love to know what they are. You can find me HERE. If you send me your link, I’d be happy to follow you!

I think that’s enough busy-ness for the last week of 2019 and into 2020. Oh, and I have another big announcement, but this one will have to wait until the new year!! Meanwhile Happy New Year!