Last week’s blog about promotion sites generated few responses and those who did respond weren’t familiar with the sites I listed. However, I did come across something helpful while catching up on the many blogs I subscribe to.
Author and marketing guru David Gaughran posts a lot of helpful and interesting information about marketing that includes ads, Amazon algorithms, and many other things. The day after I posted my blog I came across his piece on the Best Book Promotion Sites, which you can find HERE.
Those who’ve been following my blog for a while know that I’ve already taken part in a BookBub promo back on Dec. 31. In June, I also promoted my books on Bargain Booksy and Book Adrenaline, offering the first book in my series, The Opposite of Dark, at the discounted price of $.99. Results showed a small profit, but nothing significant. Next month, I’m trying the same discount with The Fussy Librarian.
I’ve chosen not to do three or four promos at a time because I want to track the amount of sales for each event to figure out which are the most financially viable investments. With six books in my Casey Holland series, sales can trickle in for two or three months (longer for BookBub) after an event, which I also want to track.
Meanwhile, a colleague also planned a promotion event in June, offering the first book in her series for free. As with my books, hers are available at sites other than Amazon, however when she asked Amazon to price match the book for free, Amazon declined. That didn’t happen to me back in January, so I’m wondering if this has happened to any of you, or if you’ve heard of this happening to other authors? So far, I’ve had no difficulty asking Amazon to price match books I’ve discounted for $.99 this summer, but who knows what will happen in future?
Good luck! Let us know how you do. Hope your summer is going well.
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It is, thanks Darlene! Spending time with my grandchild and working on my urban fantasy everyday, finally.
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Hey…nothing ventured, nothing gained…. 🙂
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So true.
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I’ll check his list. Sounds good, Debra.
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I came across David Gaughran’s latest blog about book promotion sites somewhere else too and have been reading it. He has a wealth of information on his blog and in his books about self-publishing. Since my book isn’t out yet, I don’t have experience with anything yet. 😦
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I think you’ll find David a good resource of information. One thing I’ve learned about promoting and marketing, is that you can’t do everything. Many of us try a number of different things, then stick with what works for us, especially when there are time and budget limitations. Good luck!
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I’m always grateful to bloggers who track this kind of stuff and report back their results. Thanks for sharing David’s post. I always walk away with at least one new thing to try. 🙂 Happy promoting!
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To you as well!
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Debra, I realise I have so much to learn about book promotion and have winged it for now! Thank you for sharing David’s post and I’m bookmarking this for later … as ever time seems in short supply! Good luck with your various promotions; it takes a lot of organisation and patience.
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Thanks, Annika. It does take a lot of prep, some financial investment, and tons of time. I’m slowly learning which things are helpful for me., so I can do promoting and marketing more efficiently in the future!
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It is daunting to go ahead on this scale but you are giving me a much needed nudge to look at this closer. Thank you. xx
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