Clearing Out Information Overload

The other night, I was browsing through one of my bookmarked file folders on publishing and marketing. It was a shock to find nearly 200 articles going back to 2013 and I wound up deleting plenty. Some links no longer worked. Some of the information had been saved more than once at different time periods, and some was simply irrelevant now.

A number of how-to articles bragged about how easy it is to self-publish. Hmm. While writing and producing a book might not be rocket science for some, it’s incredibly challenging for others. For me, production is a months-long process that requires a lot of attention to detail.

I was also struck by the contradiction in marketing strategies. Again, many of the articles and blogs made their ‘5 steps to successful marketing’ sound simple. Some articles recommended getting on as many platforms as possible. Others said don’t bother with social media at all, just create a website and a mail list. As I write this, I’m still trying to sort through the articles which resonate with my current needs.

One thing is clear. The number of how-to articles on self-publishing and marketing articles is mind boggling. If authors are confused and overwhelmed, I get it. Because I have a clear understanding of my objectives, my budget, and the time it takes me to write, produce and market a book, I’ve also become more realistic and less patient with the ‘5 easy steps to self-publishing’ guides.

I imagine many of you are inundated with information on social media or blogs popping into your inbox. I’d love to know if you find any publishing or marketing articles that have been especially useful for you. Or are you paring down like I am?

Author: debrapurdykong

I'm a British Columbia author who's been writing for over 30 years. My volunteer experiences, criminology diploma, and various jobs, inspired me to write mysteries set in BC’s Lower Mainland. Employment as a campus security patrol and communications officer provide the background for my my Casey Holland transit security novels. I'm also a part-time facilitator in Creative Writing Workshops through Port Moody's Recreation program. Feel free to contact me at dpurdykong@gmail.com

7 thoughts on “Clearing Out Information Overload”

  1. I really need to pare down my saved articles as well. I stopped saving them a while ago as I no longer found them relevant. Also, things change. Thanks for the reminder.

    Liked by 1 person

    1. You’re welcome. The thing I’m finding with the articles I saved, and many of the workshops being offered, is that they’re directed toward beginners, not those who’ve been doing this a while.

      Liked by 2 people

  2. Frankly, there’s nothing like experience. And that doesn’t help the first-timers.
    Then there’s the issue of what works for me and my WIP may well not work for yours or your skill set.
    Publishing and marketing is a timeless challenge.

    Liked by 1 person

  3. I hear you. There is SO much material out there on publishing and marketing, I find myself hitting delete regularly. Information Overload!! I always go back to The Creative Academy to find out what’s current and relevant. Then it’s a matter of what feels good to me, what I can manage, what works.

    Liked by 2 people

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