How Do You Feel About Black Friday?

As many of you know, I do a fair number of discounted book promotion events throughout the year. It’s part of a two-year long experiment to figure out if they’re worthwhile for me, especially since I don’t use Facebook, BookBub, or Amazon ads, as of yet.

As the year draws to a close, it seems logical to step things up before 2022 begins and I turn my attention to other projects. So, starting today, and going for only five days, my second Casey Holland mystery, Deadly Accusations, is on sale for $.99 till Nov. 30. This is another BookFunnel event, however, you can order directly through Amazon, Apple, Barns & Noble, Kobo, and Google Play. For those of you who’d like to use BookFunnel (no signup is required for this event), you can find the link HERE.

The banner created by the organizer calls it a Black Friday sale, which I wasn’t expecting, but as I’ve found over recent days, many authors and publishing services are jumping on the Black Friday bandwagon. My inbox is filled with deals from ProWrite, Reedsy, BookBaby, and several others targeting authors looking for images, writing tools, and other techie apps.

To be honest, I have mixed feelings about the Black Friday label. While it used to be exciting, I think the varnish has worn off, and I’ve never been much of a shopper anyway.

I’m curious, do you take advantage of Black Friday sales, especially when it comes to books, writing tools, or discounted courses, etc.? Do you think Black Friday holds the same appeal as it did a decade ago, or do you think this sale is more important than ever, not only for authors, but for businesses’ survival? If you don’t take part as an author with books to sell, do you fear missing out on great opportunities? For me, that’s a small yes, as I’m only doing one thing this week. I’ve always had trouble with the think big or go home concept. 😊

Deadly Accusations can also be ordered through the links below:

Amazon booklinker:


Apple books:

Barnes & Noble:

Google Play:

Author: debrapurdykong

I'm a British Columbia author who's been writing for over 30 years. My volunteer experiences, criminology diploma, and security work inspired me to write the Casey Holland transit security novels set in Metro Vancouver. I'm also a part-time facilitator in Creative Writing Workshops through Port Moody's Recreation program. Feel free to contact me at

21 thoughts on “How Do You Feel About Black Friday?”

  1. I think that Black Friday is an economic incentive that kicks off the Christmas shopping frenzy in the States, for sure. I am definitely sifting through the deals we’re being inundated with and I’ve taken at least one offer which I know I’ll use. And I’ve been Christmas shopping myself this week (buying local but getting on it.) I’m also putting up the tree this week because, honestly, I need some light and cheer after the last two tragic weeks. And I’m so looking forward to my grandson’s first Christmas even if he’s only seven months old.

    I’m running a Winter Solstice promo this year (which also came through a sale). I wonder if readers know how much writers spend on promo? Far more than we make, I know that. But, most of us don’t write to live, we live to write!

    Liked by 1 person

    1. Exactly right, Wendy! It sounds like you’re back in your home, which must be a great relief. I do sift through the Black Friday sales that come in, but I only take advantage of them if there’s something specific I’ve been looking for anyway. I’ve done a lot of Christmas shopping already, as I’m spending half my week out here with my granddaughter, so time is limited. Enjoy your first Christmas with your grandson. This is our first Christmas with Ellie as well ! Because of last year’s restrictions and no vaccines, we didn’t want to risk her getting sick. This year will be quite different and a great deal of fun!


  2. Hi Debra, I read almost exclusively hard cover books and I have always two on the go it seems including another illustrated one starring Wallace and Gromit.
    Black Friday sales don’t seem to interest me. I woke up today thinking how everyone lining up to buy a tv seemed to me to the opposite of thanksgiving. I realize of course that it is really about saving money and many people use sales to buy gifts for others.
    I think it is awesome that you are an author, and hope the future will include you visiting Penticton Library to hold a lunch hour “meet the author” session.

    Liked by 2 people

      1. Deb and Dave: What a fun thing to share. I’ve done it before with other authors — means a bigger crowd and more energy. Happy to arrange it. I have excellent contacts here in the writing community, library, and museum.

        Liked by 1 person

  3. I have never been interested in shopping, let alone Black Friday and Boxing Day sales. Neither do I like crowds, so I shop when I have to and when the stores are quiet. Big items? I do my research and buy as high a quality as I can afford.
    Books? I buy them when I want a nonfiction book on my own bookshelf, otherwise I use the library for fiction or other interesting-to-me nonfiction.
    Yes, I know I’m an author, but sales have never been my thing because my books are niche for very specific audiences who want them and buy them anyway.
    My apologies for not jumping on the bandwagon!

    Liked by 1 person

  4. They even have Black Friday sales here in Spain. Although they run for about a week before and a week after the actually Black Friday. I don’t think they even know what it means except a reason to put on a sale. There is also no mad rush to shop. Good luck with your sales.

    Liked by 1 person

    1. Thanks, Darlene. I guess I shouldn’t be surprised that Spain has jumped on this bandwagon. Wouldn’t be surprised if other countries do as well. If the sales are good, people will understandably take advantage of it. Yes, Black Friday definitely lasts longer than a single weekend now, but I think the strategy works as not everyone can shop on a specific day.

      Liked by 1 person

      1. That is true. My in-laws’ TV stopped working and hubby was able to get them a new one for a very good “Black Friday” special and didn´t have to battle crowds to get it. So not all bad.

        Liked by 1 person

  5. Interesting comments, Debra. I have saved money at Black Friday sales in the past but this year, the items I thought I’d get a nice discount on didn’t materialize (a Dyson cordless vacuum). So I bought nothing! I’m not much into consumerism anyway.

    Liked by 2 people

    1. I’ve heard people say that sales aren’t as good as they used to be. Funny you mention the Dyson, as I’ve been wanting to buy one, too! I have enough Air Miles points to get one free, but they’re out of stock, so my ‘special deal’ will have to wait. 🙂

      Liked by 1 person

    1. In this country, many people, though not everyone, likely have everything they need. The question is, are consumers satisfied, or is there always something else? And how much of the purchasing is actually for others who do need things, and of course, gifts for friends and family this Christmas?

      Liked by 1 person

  6. We only shop for things we need. And, we research, wait, and look long and hard for the best deal when it comes to those items. When a better price arrives, we buy the item.

    For example, my husband has been looking for new tires for our pickup truck for four months. A huge expense at around $1,000 for four. Since the prices haven’t dropped at all (due to inflation and Covid), we kept our hopes up for a Black Friday sale and even that has been a tad disappointing, making us believe that the times truly are changing. In the past, our patience would pay off. Big time. Anyway, we did eventually find the tires for cheaper and managed to lower the price combining promotions, but it was a lot of effort and many hours spent online over the months.

    As an author, I don’t organize Black Friday deals. But… because I launched my memoir on my birthday last year, which is the end of November, my book’s anniversary fell this past weekend. And, I did my first promo sale ever for this reason. Of course, it coincides with Black Friday and Cyber Monday – for good or for bad. Wishing you succes with your promotion, Debra!

    Liked by 1 person

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