The Opposite of Dark, Free Dec. 31!

The Opposite of Dark, amazon imageA quick update to let you know that my BookBub Feature for my first Casey Holland mystery, The Opposite of Dark, is today! I had a few tense moments yesterday when I went to check my links and discovered that the change from $4.99 to Free hadn’t been made on Kobo.

A fast email to Draft 2 Digital (D2D) who format and distribute my ebooks through Kobo, Apple Books, Barnes & Noble, etc. told me that I didn’t override territorial pricing, so outlets outside the U.S. wouldn’t have picked up on the sale. Obviously, I had no idea I was supposed to do this, but live and learn, right?

The support person advised me to cancel my D2D promo right away and create a new one, which I did. Within two hours, the Kobo link had been changed to Free. I also let Amazon know about the free book on competing sites and they immediately price matched. So all of my links should show that the book is free.

Whew! Given that this is the holiday season, I wasn’t sure if I’d get a timely response, but both D2D and Amazon came through, for which I’m grateful.

Here’s the promo I’m doing on Facebook and Instagram: There’s a slightly different version for BookBub:

FREE on Dec. 31st : 1st Casey Holland mystery, THE OPPOSITE OF DARK. When the cops tell Casey that her father was murdered the previous night, Casey doesn’t believe them. After all, she buried her dad three years earlier…or did she?

Amazon: myBook.to/TheOppositeofDark

Kobo: https://www.kobo.com/ca/en/ebook/the-opposite-of-dark-2

Apple Books: https://books.apple.com/us/book/id1151714413

Barnes & Noble: https://www.barnesandnoble.com/w/opposite-of-dark-debra-purdy-kong/1101958680?ean=2940153393650

I’ll let you know how this turns out, but perhaps not right away. If readers are interested in purchasing the other four books in the series, it might not happen this week. We’ll see what the month of January brings. Right now, I’m just glad that I did what I needed to and learned something in the process. Not a bad way to end the year.

Ending the Year With a Promo Bang

The Opposite of Dark, amazon imageI’d planned to end the year quietly and work on production for Casey Holland mystery #6, The Blade Man, but then I got inspired to do some tasks (thanks for your tips Jacqui Murray,). I then learned that BookBub will be featuring my first Casey Holland mystery, The Opposite of Dark, for free on December 31st.

Back on April 3rd’s blog, I pondered the pros and cons of investing a fair bit of money in their promotion site, and after weighing varying opinions, I decided to submit my book. Colleagues warned me that it’s very difficult to get in and would take a while but to keep trying. So, I applied every month only to face rejection. I stopped in September, as the fall was so busy that I forgot about submitting. I remembered again in early December and was shocked to find that I’d been accepted to be featured on Dec. 31st. I told the BookBub contact person that given that this was the last day of year, it should be interesting, and she responded that BookBub’s stats showed little difference between this or regular days. We’ll see.

I’ve extended the offer for an extra day on either side, to ensure the price change is in place by the 31st, so again, it’s a matter of waiting to see the results. I probably won’t know if this is a good investment or not for a while. If readers want to buy subsequent books in the series, it likely won’t happen the same day, but possibly throughout the month of January or even further on.

I also finally took the plunge and joined Instagram just before Christmas, and am currently following just a small number of people as I get a feel for the site. Instagram is different than I expected and I’m not sure how to make the most of it yet, but I’ll figure it out. Someone advised me to have a stash of hashtags ready to use, so I’m working on that. Meanwhile, I’m linking this blog to my account, so we’ll see what happens. If you have any great tips, I’d love to know what they are. You can find me HERE. If you send me your link, I’d be happy to follow you!

I think that’s enough busy-ness for the last week of 2019 and into 2020. Oh, and I have another big announcement, but this one will have to wait until the new year!! Meanwhile Happy New Year!

happy_new_year[1]

Christmas Craft Fair Season Wind-Up

Coquitlam Christmas craft fair, 2019 (2)Following up on last week’s blog about changing writing patterns in December, I’ve spent most of the past six weeks selling my books at various Christmas craft fairs. Happily, it turned out to be a terrific season that exceeded expectations. Expectations are always risky, as the success of any fair is always a gamble. But it’s nearly impossible not to have hopes after investing time and money, not to mention thousands of hours, in one’s writing career.

My first fair was a single-day event at a high school back on Nov. 2nd. The second one was a two-day event a week later. The third was a three-day event over an hour’s drive from home. My booth was next to two booths both selling mustard, which surprisingly brought a fair number of customers to my table. The biggest and busiest show was the three-day Coquitlam Christmas craft fair this past weekend, which is only ten minutes from home.

One of the most satisfying aspects was the repeat customers who’d bought a book the previous year and who came back to buy more. The feedback was exceedingly kind and I couldn’t be more grateful.

If there’s any takeaway from selling at local markets it’s that building an audience and creating word-of-mouth buzz takes time and patience. Still, there are always people who stop to look at the books and say, “I’ve never heard of you.” Some will buy a book while others will walk away. It’s a lot like book signings in that respect, and like book signings, craft fairs create plenty of people-watching opportunities.

I’ve been at the writing/publishing biz long enough to offer tips to those just starting out, and there’s usually a shopper who wants advice about hiring someone to write their story. Others want to know if they should self-publish or look for a publisher. As you can imagine, I’ve had some fairly deep or thought-provoking conversations.

After a total of nine full days of book selling, I’m ready to stop for 2019. It’s always a challenge to spend hours at a table when there are so many other pre-Christmas tasks and errands waiting for me. There’s always the anxiety of wondering if this craft fair will be profitable or a loss (some fair fees are quite steep). Still, there’ve been far more pros than cons over the years, and I wouldn’t trade the experiences for anything.

Christmas Craft Fair Season is Almost Here!

I love craft fairs. I’ve been shopping at them for over thirty years and now often participate as a vendor to sell my mystery novels. I’ve met many wonderful people through these events, both customers and vendors, and I have to say that it’s one of my favorite times of the year.

This year, I’m participating in four events, starting this weekend with the smallest, and working up to the largest event in December:

Terry Fox Secondary Christmas Craft Fair

Saturday, Nov. 2, 10:00 – 4:00 pm

1260 Riverwood Gate, Port Coquitlam, BC

Mission Arts Councail Craft FairMission Arts Council Christmas Craft Market

Saturday, Nov. 9, 10:00 – 5:00 pm

Sunday, Nov. 10, 10:00 – 4:00 pm

Heritage Park Centre-Clark Theatre

33700 Prentis Avenue, Mission, BC

 

 

 

2019 Chilliwack Christmas Craft Market.pngChilliwack Community Arts Council, Christmas Craft Fair

Friday, Nov. 15, from 12:00- 8:00 pm

Saturday, Nov. 16, from 10:00 am – 6:00 pm

Sunday, Nov. 17, from 10:00 am – 4:00 pm

Chilliwack Heritage Park

4414- Luckakuck Way, Chilliwack, BC

 

Coquitlam Christmas Craft Fair

Friday, Dec. 6, 4:00 – 9:00 pm

Saturday, Dec. 7, 10:00 am – 6:00 pm

Sunday, Dec. 8, 10:00 am – 4:00 pm

Poirier Sports Centre, Poirier Street, Coquitlam, BC

All of these fairs charge fees to vendors, and some of the fees are becoming uncomfortably steep, so it’s always a gamble, but I have to say that I do have fun.

I’ve also just learned that I’ve been invited to take part in:

Writers in our Midst, night of author readings

Tues., Nov. 19th at Port Moody Library from 7 – 8:30 pm

100 Newport Drive, Port Moody, BC.

This wonderful program of readers is sponsored also by the Gallery Bistro and Timbercrest Publishing. If you live in BC’s Lower Mainland or Fraser Valley, and have time to drop by to any of these great events, come by and say hi!

Welcome Guest Blogger, Darlene Foster

Amanda in Holland.jpgMy guest today is author Darlene Foster, the creator of the popular Amanda Travels series featuring Amanda Ross, a twelve-year-old Canadian girl who loves to travel to interesting places. The seventh book in the series, Amanda in Holland – Missing in Action, has just been released by Central Avenue Publishing and is available through most bookstores.

In this book, intrepid traveller, Amanda Ross, is in Holland to see the tulips with her best friend, Leah. They travel the canals of Amsterdam, visit Anne Frank House, check out windmills, tour a wooden shoe factory, and take pictures of the amazing flowers of Keukenhof Gardens.  But, things are missing in Holland – rare tulip bulbs, a gardener, a home for an abandoned puppy and Amanda’s great-uncle who didn’t return from the war. Is Amanda capable of finding these missing things without putting herself in danger?

Darlene Foster photo.jpgDarlene bases her novels on her own travels. Ever since she was a little girl living a ranch in southern Alberta, she dreamt of travelling the world, meeting interesting people and writing stories. It’s no surprise that she’s now an award-winning author of the exciting Amanda Travels series featuring spunky twelve-year-old Amanda Ross, who loves to travel to unique places. Readers of all ages enjoy travelling with Amanda as she encounters the unknown and unravels one mystery after another. When not travelling herself, Darlene divides her time between Canada and Spain with her husband and entertaining dog, Dot. She is proof that dreams can come true.

A recent five-star review for Amanda in Holland: Missing in Action

This book was quite a bit of fun. Foster combines a middle-grade fiction plot with a colourful tour of Holland, including its famous sites, snippets of history, and its wonderful flowers and food. I had the great fortune of visiting my grandparents in Holland when I was Amanda’s age, and her experiences in the book mirror my memories in great detail. It was a blast to traipse along beside Amanda and enjoy the country once again.

The main plot focuses on the recovery of a lost puppy, but secondary plots weave through the story, and all come together nicely at the end. There’s a bit of mystery and some danger to keep the tension up. There are also some very moving scenes when Amanda visits Anne Frank’s home and a war memorial dedicated to the Canadians who helped liberate Holland during WWII. A lovely book for young readers and absolutely perfect for readers who plan to travel the world.

  1. W. Peach https://dwallacepeachbooks.com/

amandapostcardsallfront.jpgThe Amanda Travels series introduces readers to new cultures and countries by weaving mystery and adventure into the stories. They are perfect for tweens or reluctant older readers and appeal to teachers and librarians looking for new material for their classroom. Adults enjoy the adventures as well.

Darlene will be in the Vancouver area reading from and signing her books at these locations:

Albany Books, 123 – 1315 56th Street, Tsawwassen on Saturday, October 19th from 1:00 – 3:00 PM

Chapters, Pine Tree Village, 2991 Lougheed Hwy, Coquitlam on Sunday, October 20th from 1:00 to 4:00 PM

Social media links

Facebook: https://www.facebook.com/DarleneFosterWriter/

Twitter:  https://twitter.com/supermegawoman

Instagram: https://www.instagram.com/darlene6490/

Website: http://www.darlenefoster.ca/

Blog: https://darlenefoster.wordpress.com/

Goodreads: https://www.goodreads.com/author/show/3156908.Darlene_Foster

Amazon author page: https://www.amazon.com/DarleneFoster/e/B003XGQPHA/

WordVancouver 2019 Coming Soon!

Word+Vancouver+2019+Website+Banner+SquareIn just two weeks, from Tues., Sept. 24th to Sun. Sept. 29th, the annual WORDVancouver festival will be celebrating its 25th year here in Vancouver. This celebration of reading and writing will feature many author readings, exhibits, workshops, panel discussions, and all kinds of fun stuff.

I love this event because it has something to offer people of all ages and reading preferences. Poets, comic book authors, nonfiction writers, Indigenous authors, and many fiction authors, among others, will be there.

The biggest day is the final day, Sunday, where there will also be musical entertainment. This free, family-friendly event will be held both outdoor and indoors down at and around Vancouver’s main public library on Georgia St.

I’ll be helping volunteer at the Crime Writers of Canada table from 11:00 to 1:00 p.m. There will also be a panel discussion on Setting in Crime Fiction from 12:05 to 1:05 pm in the Montalbano Family Theatre, so if you’re a fan of crime writing, come by and check us out!

You can learn more about the festival’s schedule HERE

Hope to see you there!

The Edits Are Back and It’s Go Time

Types_of_Freelance_Writing_Services[1]It feels like a long time since I released my fifth Casey Holland mystery Knock Knock, in November 2017, but a heck of a lot has happened since then. Through it all, I’ve been slowly editing draft after draft of the next installment, The Blade Man.

I reached a point in May where I felt that I’d completed as many drafts as I could, and it was time to send the manuscript to my editor. I was in no rush, but as it happened, my editor had a sudden opening in her schedule, and she finished the edits by mid-June.

Last week, I began making the editorial changes. I’ve also acquired ISBNs for the print and ebook, and have contacted my designer, who’s slotted me in for December. I don’t have an exact launch date yet and probably won’t for a while. There’s plenty of prep work to do in the meantime and when it is published, I will celebrate.

This book has been a long time in the making. I remember first meeting the person (over a coffee at Starbucks) who became my technical advisor on bus-driving issues. That was over seven years ago. At that time, my publisher was working on bringing out book #3, Beneath the Bleak New Moon. Book #4, The Deep End, was probably on its fourth or fifth draft, and Knock Knock was still in its early stages.

I therefore knew it would be quite some time before this book would be published, but finally that date is on my radar.

A Casey Holland novella won’t be too far behind (I hope) which will be completely unlike any Casey story I’ve written. It explores the lighter side of her transit security work in all it’s raunchy, awkward, and humorous glory. But I’m getting ahead of myself…stay tuned!

Luck and the Writer

Four_Leaf_Clover_03[1]Back in February, I discussed the concept of success, after reading Malcolm Gladwell’s book, Outliers: The Story of Success. Today, I want to focus on the concept of luck.

I read an interesting blog about a month ago by thriller writer Joe Konrath. He writes an excellent blog about the writing biz, and as a hybrid author with a substantial backlist, he has a lot to say about publishing, promoting, and marketing. You can find his blog HERE. He also has an interesting take on why most authors’ marketing plans won’t work. What it comes to, in his view, is luck. But the question then becomes, how does one become luckier?

Some people call luck a matter of preparation meeting opportunity. I don’t disagree. I remember reading an article about a Canadian woman who’d been incredibly lucky at winning contests. She had a room filled with prizes. When asked what made her so lucky, she said it was because she probably entered more contests than most people. In fact, she had turned contest-entering into a full time job.

Yesterday, I came across a similar article about folks who constantly win sweepstake prizes. In fact, there’s a whole group of them who take this so seriously that they’re referred to as sweepers. You can read more about them HERE. I was struck by the comment from one of the frequent contest winners, who stated that luck had nothing to do with her large haul. It was about effort and persistence.

Sometimes luck truly does seem to come out of the blue. Maybe a horrific car crash you managed to avoid by just one minute has nothing to do with persistence and effort. Maybe carrying a four-leaf clover or talisman does help some people, who knows?

Personally, I believe that luck often emerges from a series of decisions, opportunities, and right-time, right-place circumstances. But even that’s not the whole picture. Maybe there’s no rhyme nor reason why someone’s thriller gains fabulous attention and mega sales while an equally well-crafted thriller with a gorgeous cover and an amazing back cover blurb doesn’t. We could speculate that if the “unlucky” author had targeted his market differently or tried a different promotion strategy, then maybe it would have made a difference. On the other hand, maybe it wouldn’t have. We can drive ourselves crazy wondering over stuff like that.

Joe’s answer to making one’s luck is to keep writing books. He doesn’t discount using ads, blogs, social media, etc, for promotion, but he makes it clear that those efforts won’t guarantee any sales. Writing is the only thing you can really control, he says, and if you keep doing it and getting better at it, you just might get lucky enough to have a bestseller on your hands. For many of us, isn’t that the dream which lets our imaginations run wild, that gets us out of the bed every morning and open to all possibilities?

A Night of Mystery: Authors’ Secrets Uncovered!

The title above  headlines a poster from Port Moody Library to announce an evening of discussion I’ll be taking part in, along with terrific writing colleagues and fellow Port Moody residents, A.J. Devlin and W.L. Hawkin.

We’re very excited to share our thoughts, tips, and yes, a few secrets about ourselves and mystery writing.

The event will be held on Tuesday, May 14, from 7 – 8:30 p.m. in the Fireside Reading Room at the Port Moody Library, 100 Newport Drive, Port Moody. Registration is required, which you can do at 604-469-4577. Hope to see you there!

Cobra ClutchTo Charm a Killer

Pondering a BookBub Promotion

Following up with last week’s blog about the Left Coast Crime Conference, I want to say that it was amazing. I was too busy catching up with fellow writers and meeting mystery fans from the U.S. to take pictures, but others took photos which have popped up on social media. Anyway, I totally recommend this conference for mystery writers and fans. Next year’s event will be in San Diego.

BookBub imageNow to current business. For some time, I’ve subscribed to BookBub’s book notification service. It’s a free site where subscribers can sign up and learn about great deals on free or discounted books. Authors can also submit their books for consideration and create their own profile, which I did a while back.

I’ve heard mixed reviews from authors about paying to feature their ebooks on the site. The main complaint is that BookBub’s fees are high–several hundred dollars, in fact. The more you want to charge for your book (the maximum is $3.99), the higher the fee is.

The approval process is also daunting. BookBub accepts only a fraction of the 100-300 daily submissions it receives. If you’re turned down you must wait another month to reapply. Also, they prefer books that have already obtained lots of reviews, although I’m told there are exceptions.

Still, BookBub sends daily emails to millions of subscribers and featured books can sell thousands of copies in a couple of days. A mystery writing colleague I met at LCC tried it with great results. So, I took a look at BookBub’s submission requirements and realized I have some prep work to do before even submitting my first Casey Holland mystery, The Opposite of Dark.

I’ll have to write a shorter book blurb, double check all my links and find a couple more, as well as the original price for my ebook, which is listed in five different countries. I also should be adding Amazon links in the back pages of The Opposite of Dark . Hmm.

I’m overwhelmed with busyness right now and, given the high fee, I’m still pondering if this is a good investment. Not everyone makes their money back, so if any of you have used BookBub to promote your books, I’d love to hear about your experience. Do you think that paying to feature your book on this site is worth your time and money?