A year ago, I decided to try regular promotions of my books through BookFunnel. For those who are unfamiliar with the site, it’s a selling and promotional tool for books in various formats. The site helps you to grow your mailing list, sending out ARCs, and other things. You can be either exclusive to Amazon or you can use multiple platforms. It’s up to you.
I don’t use this service for everything yet, but I do use it to build my mailing list by joining group promos to find potential readers. I also use it to offer my books at discounted prices through the group promos. These ongoing events are available in all kinds of categories. There are requirements and restrictions, but I found that after my first event, I easily met each promoter’s requirements. Once you familiarize yourself with BookFunnel, it’s reasonably easy to navigate and set yourself up with ‘Landing’ pages. I understand that there’s a free option but on the advice of others I opted in to pay the $150 annual fee and sync my newsletter provider with BookFunnel.
While setting up my pages, I decided to offer my first Casey Holland mystery, The Opposite of Dark for free and did so for seven months in 2022. I scheduled sales events at about the same rate, and consistently discounted my books for $.99, but you can choose other price points, depending on the promoter’s guidelines. I chose this low price to generate sales of other books in my series at the regular price, which worked to some extent.
The final tally for 2022 is 698 free downloads of The Opposite of Dark, by working with at least five different promoters over the year. What I’ve found, though, is that a percentage of new subscribers stayed only long enough to get the free book then unsubscribe. More left over the following weeks and months, but others joined, so it’s been a constantly fluid situation. Still, I have more subscribers than I started with in 2022.
I sold 72 ebooks through BookFunnel last year, but I’d say that only about 30% of them were purchased at the regular price of $3.99. Now that I have a baseline to work with, I can look for ways to improve my stats in 2023. With my pending move this could be a hit-and-miss endeavor, but if I don’t let readers know about my books, they’re not going to sell. I’ll post the new promos next week. I’m also pondering whether I should raise my ebook price by $1.00 to $4.99 each, although this might not be a smart idea. Any thoughts? And if you want to learn more about BookFunnel, I’ve suppled the link HERE.
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