The Indie Showcase presents, Debra Purdy Kong

self-publishing[1]I’m pleased to appear on Richard Dee’s blog today, where I discuss marketing and promoting in a COVID-19 world.

 

via The Indie Showcase presents, Debra Purdy Kong

$.99 sale for The Opposite of Dark

My newly retired life is already busy, and I’m pretty sure that those of you who’ve been retired a while are either nodding or laughing, because you saw this one coming a mile off. The busy-ness is largely of my own making, though. I did plan to step up my writing and promotion activities between retirement and the birth of my granddaughter in about seven weeks. For the moment, I’m happy to spend more time writing and promoting, although that desire might fade for a while once I’m holding that baby in my arms.

OppositeOfDark_cover_1_frontAs part of this month’s promotion, the price of my Casey Holland mystery #1, The Opposite of Dark will drop from $4.99 for $.99 from June 11 – 25th! Note that Amazon is slow to respond to making the change on some of their sites, like .ca, however the .com and .uk sites reflect the change.

Since most mystery readers prefer to start at the beginning of a series, this is an opportunity to find out how it all began. The book was first published by TouchWood Editions in 2011, but I now have full rights and control of all of my books, which feels pretty good!

Brief description:

When the cops tell Casey that her father was murdered the previous night, Casey doesn’t believe them. After all, she buried her dad three years earlier…or did she?

Ordering links:

Amazon universal link: myBook.to/TheOppositeofDark

Kobo: https://store.kobobooks.com/en-ca/ebook/the-opposite-of-dark-2

Apple itunes: https://itunes.apple.com/us/book/id1151714413

Barnes & Noble: https://www.barnesandnoble.com/w/opposite-of-dark-debra-purdy-kong/1101958680?ean=2940153393650

The Fun and Challenges of Guest Blogging

KEEP-CALM-BLOG-ON[1]After releasing a new novel, one of my ongoing promotion tasks is to write guest blogs and find bloggers who are willing to host me. I remember asking you all for advice about whether to try a blog tour and the majority of responses advised against it. The reasoning was that the amount of time it takes to write twenty to thirty blogs doesn’t pay off in subsequent sales, especially when you factor in the cost of hiring someone to arrange a tour. Sure, you could organize a big tour yourself, but it takes a great deal of effort to find willing hosts, keep track of posting deadlines, and stay engaged in the process.

So, I’m preparing just a few blogs, at my own pace. I thought it would be challenging, but once I started thinking about topics, ideas began to flow. Some of the blogs are specific to The Blade Man and others are about writing in general. It’s actually been fun to reflect back on my career, the things I’ve learned, and acknowledging the people who inspired me.

To date I have three lined up for June, which I’ll repost when the time comes, and I’ll be searching for more opportunities as we move into July. I’m not planning to appear more than once a week, which is plenty for me.

All in all, I’m off to a good start, but I’m looking for more hosts, so if you’re interesting in hosting me, please let me know at debra_kong@telus.net.

And I’m always open to hosting authors in all genres, as we can all learn something from one another.

Canada Council Survey and My BookBub Stats

Last week, Canada Council for the Arts released survey results regarding the impact of COVID-19 on the artistic community. The artistic community includes organizations, groups, and individuals working in arts and culture, so it encompasses a broad spectrum of people.

The report (HERE) is quite detailed but in a nutshell, more than half of the participants (just over 32% responded) felt that the Canadian government’s emergency response fund was helpful. Over half were not applying for assistance, though, for a variety of reasons. Some didn’t think they were eligible while others had income from other sources which they believed disqualified them. Needless to say, artists have been hit hard, but then artists have always had tough challenges.

But writers are adaptable creatures. I’ve already seen authors employing Zoom, podcasts, and Instagram in discussions, readings, and book launches which is very cool. I took part in a discussion hosted by Port Moody Arts on May 14th. Despite a couple of technical glitches with my audio at the beginning, I think it went well. The Facebook link to the recording is HERE.

OppositeOfDark_cover_1_frontSpeaking of online promotion, I finally completed the stats from my one-day BookBub ‘Featured Author’ event back on Dec.31st. I offered my first Casey Holland mystery for free that day on Amazon, Kobo, and Apple ibooks. The stats encompass Jan. 30-Apr. 30, and I’m pretty pleased with the outcome. Note that The Opposite of Dark remained free for 3 or 4 days after the event, although next time I would keep it free for a little longer.

There were over 96,000 downloads of the book and in January I sold 475 ebooks of the other four in the series. (The Blade Man hadn’t been released at that time). Usually, I sell maybe half a dozen ebooks in January if I’m lucky. As anticipated, sales tapered off in the following three months, but I have absolutely no complaints because the point of this was to increase my visibility and I succeeded.

The Opposite of Dark was #1 in Kindle sales by the end of Dec. 31st, and still at #10 on Jan. 2nd. Over 70 people recommended by book on BookBub’s site and I went from 7 reviews to over 150. I can’t imagine how long it would take me to find that many reviewers without this promotion. My net profit was nearly $900, so yes, I think the event was a success and I’m going to apply again next December. I don’t know if it’ll be any easier to get in the second time around, but the contact person there advised me to offer the same title only once a year. It took months to be accepted last time, so who knows what will happen?

I certainly can’t promise that everyone will have the same results. There are uncontrollable factors in any promotional event. We are in a different time now, where money is understandably tight for many people. Mystery/suspense novels are popular, so whether BookBub events work as well for literary novels, niche nonfiction, or children’s books is another matter. I do recommend that you have at least four books before approaching BookBub because the money is made on selling your other books. So, remember to put links into your ebooks, so readers can easily find them. As you can imagine, my challenge these days is selling print books. Here in British Columbia businesses are slowly opening up, but it looks like the book events I’d planned for the summer have been cancelled. I’m keeping my fingers crossed for the fall.

THE OPPOSITE OF DARK:

Amazon: myBook.to/TheOppositeofDark

Kobo: https://www.kobo.com/ca/en/ebook/the-opposite-of-dark-2

Apple Books: https://books.apple.com/us/book/id1151714413

 

How’s Your May Going So Far?

Potted Plant, May 2020I hope that all the moms out there enjoyed a lovely Mother’s Day this past weekend, although I’m well aware that it must be exceedingly difficult for some, for a variety of reasons. This was my first Mother’s Day without Mom since she passed away last June, and I thought about her a lot on Sunday and Monday. I went out and weeded around the little rose bush that we planted in her memory. The pink blooms haven’t appeared yet, but there are buds!

On Sunday, I saw my daughter in-person for the first time in two months. She’s now in her last trimester and really blossoming. The six of us practiced handwashing, social distancing, and ensured surfaces were clean. We sat outside on the patio and enjoyed the steaks and chicken burgers my son BBQ’d.

White FlowersSpring and even summer-like conditions hit BC’s lower mainland last weekend. As you’ll see from the photos, nature is far more oblivious to COVID-19  than people are. My hubby has planted most of our vegetable garden and as my cat also passed last June, we’ve now hung a hummingbird feeder in the yard.

I’m really hoping that BC continues to be on the right track as it prepares to slowly open up after the coming long weekend. Unfortunately, we saw TV images of crowded beaches last weekend, with few masks or social distancing. One beach-goer who was interviewed said that if people are that worried about COVID-19, they should stay home. Even the reporter called this a selfish remark, but there you go. There are plenty of emotions and different attitudes everywhere.

Rhodos, May 2020I’m also waiting to hear if my employer will allow staff to return to work, perhaps on a rotating basis. Office workplaces are on the list of places that can re-open. It would be nice to see staff before my final workday on May 29th, but we’ll see how it goes.

On the writing front, I’m working on editing and promotion stuff, but I’m also reading a lot both for pleasure and/or research purposes. I’m taking part in my first Zoon panel discussion on Thursday, May 14th, at 7:15p.m. (PST)  through the Port Moody Art Centre. We’ll be discussing how to promote and market in times of self-isolation. If you’re interested, the Facebook Link to this event is:

https://www.facebook.com/events/230349908253190/

I think there will be a link somewhere on youTube after that night, but I’m not sure.

Meanwhile, I’d like to know how things are going for you in your part of the world? Are you venturing out of your home a little more? Making plans for the summer, or taking it day by day? Are you more productive than usual, less so, or about the same?

I think it’ll be a long time before we can put COVID-19 behind us, but every day is one step closer to resolutions, and don’t we all look forward to that?

Welcome Guest Author, A.J. Devlin

This week, I’m delighted to host Canadian mystery author, A.J. Devlin. A.J.’s second mystery, Rolling Thunder, will be released by NeWest Press on May 15th. You’re going to love this book, but here’s A.J. tell you why:

Rolling Thunder“Why roller derby?”

That’s the first question I’m asked when I tell people about Rolling Thunder, the sequel to my debut mystery-comedy novel Cobra Clutch.

The follow up to ex-professional wrestler turned private investigator “Hammerhead” Jed Ounstead’s first case definitely stands apart – but there are also significant similarities between both books.

In Cobra Clutch “Hammerhead” Jed reluctantly re-enters the world of independent pro wrestling after his friend and former tag-team partner has his precious pet python and ringside gimmick kidnapped and held for ransom. Indy wrestling seemed like the perfect backdrop to introduce a first-time sleuth whose intimate knowledge of the wrestling biz actually gives him a leg up on the police from time-to-time, and that advantage plays a key role in Jed’s investigation.

Cobra Clutch audiobook coverRolling Thunder picks up just under a year after the events of the first book, and the connective tissue between the two stories is that a lady wrestler Jed encountered during his search for the missing snake has since left the squared circle and joined the hard-hitting, badass, anti-establishment world of women’s flat track roller derby. When the team’s coach goes missing before playoffs and the derby girls decide to hire a PI, Jed’s old acquaintance tells them she knows just the guy for the job.

Both independent wrestling and roller derby might be considered fringe sports by some, but to the grapplers, skaters, and fans nothing could be further from the truth. Both subcultures are rich with intense passion, incredible athleticism, and an absolute love and devotion to their respective, counterculture crafts.

So while “Hammerhead” Jed encounters some familiarities as he delves into the derby world, it was also fun to have him navigate unfamiliar terrain, which in many ways, makes his sophomore sleuthing adventure his most challenging – and dangerous – case yet.

*** Thank you to Debra Purdy Kong for giving me the opportunity to promote Rolling Thunder on her Mystery Deb crime fiction blog. 

You’re very welcome, A.J. Your type of book is exactly what readers need right now. Here’s a little more info about A.J. and his books: 

AJ Devlin author pic final image copyA.J. Devlin grew up in Greater Vancouver before moving to Southern California for six years where he earned a B.F.A. in Screenwriting from Chapman University and a M.F.A. in Screenwriting from The American Film Institute. COBRA CLUTCH, the first entry in the “Hammerhead” Jed ex-pro wrestler turned PI mystery-comedy series, was nominated for a 2019 Left Coast Crime “Lefty” Award for Best Debut Mystery and won the 2019 Arthur Ellis Award for Best First Crime Novel. For more information on A.J. and his books, please visit ajdevlin.com.

ROLLING THUNDER will be released by NeWest Press on May 15th and will be available in both print and e-reader formats on Amazon, Indigo, Kobo, Apple Books, Barnes & Noble, Nook Books, other online retailers, as well as local Greater Vancouver independent bookstores Massy Books, Macleod’s Books, The Paper Hound, and Pulp Fiction — who all offer deliveries and curb side drop-off.

As of April 21st the audiobook for COBRA CLUTCH can be found at the following locations: Audible, Kobo, Google, Findaway, Bibliotecha, Hibooks, Scribd, Playster, Downpour, ABC (not connected to the TV channel), Libro FM, Recorded Audio, Hoopla, OverDrive, and Storytel.

ROLLING THUNDER LINKS:

https://www.amazon.ca/Rolling-Thunder-J-Devlin/dp/1988732867

https://www.chapters.indigo.ca/en-ca/books/rolling-thunder/9781988732862-item.html?ikwid=rolling+thunder&ikwsec=Home&ikwidx=0#algoliaQueryId=5d973bf158e99be062e1cc3beac6a52c

COBRA CLUTCH AUDIOBOOK LINK

https://www.kobo.com/ca/en/audiobook/cobra-clutch-1

https://play.google.com/store/audiobooks/details/A_J_Devlin_Cobra_Clutch?id=AQAAAEDsYEAgvM&hl=en

 

Snapshot of Publishing in North America

Author CaptionI’ve been curious to learn how the publishing world has been coping since the pandemic began. It doesn’t seem sufficient to say, “probably not well”, but a recent survey by the Authors Guild answered some of my questions.

Only 940 authors responded to the survey and, as you can imagine, many have seen their incomes drop, mainly by the loss of speaking/performance engagements. The drop wasn’t as high a percentage as I’d assumed it would be. In fact, about 45% of respondents said their income hadn’t changed very much.

Not surprising, although disheartening, is that 52 respondents had their book contracts and/or royalty payments delayed. Most authors with books about to be released are understandably worried about lower sales, yet just over half of them are not doing more marketing than usual. Unfortunately, the survey didn’t indicate why this is so and I’m not sure the question was even asked. You can read the full version HERE.

For my American friends, the survey also includes a link to details about economic relief for authors. It’s important to note that a number of surveyed authors couldn’t work right now because of their own health issues or the health of a family member. You can learn more about the economic relief HERE.

Here in Canada, Prime Minister Trudeau announced that he’s earmarked $500 million to assist the arts, sports, and culture sectors. To date, I’ve heard no further details on who will quality for aid or how the money will be dispersed, but you can read what little information there is HERE.

Obviously, this is by no means a complete look at the writing and publishing world, but just a quick snapshot. I wonder how many small and medium Canadian publishing houses will survive after all this is over. You see, almost all of Canadian publishers are government subsidized in some way and have been for decades. It’s the only way small and mid-sized publishers (and possibly some larger ones) in a large country with a relatively small population have survived. Even with grant money, many established publishers still operate on shoestring budgets. But the government is spending an awful lot of money these days to help out many sectors. While the grants and aid money will be there during the pandemic, what happens down the road after the federal government has depleted its rainy day fund? Will grants eventually be cut so the government can begin to replenish again? Time will tell.

On a personal note, the cancellation of four writing events I was to take part in this spring, plus a large craft fair in June that usually results in $600-$700 in print sales will definitely hurt income. Do I expect to be compensated for that? No, and I learned a long time ago not to depend on writing and marketing events as my only income stream. Still, it’s a downer not to get together with colleagues and readers and discuss books and the biz. But opportunities to get together on Zoom etc. are out there, and book marketing means finding new ways to reach readers.

Meanwhile, I figure it’s best to keep working and looking forward to a less restrictive future. I’m doing whatever writing, editing, and promo work I can from home. When the gates open and we all run out of our houses to gather together again, I plan to be ready!

Art on the Vine-5

The Post-Publication Hangover

Publishing a full-length book is a momentous project that often takes years to complete. So when publication date finally arrives, it’s certainly cause for celebration, not to mention some relief. For me, acknowledging release day might involve a dinner out, a book launch, a library reading, or perhaps just a special glass of wine at the end of the day.

The Blade Man, front coverAfter a book’s release, I always feel somewhat discombobulated (I love that word). I have trouble sleeping, feel a bit anxious, lethargic, and can’t fully concentrate on anything for long. I start second-guessing myself as to whether the book should have been published. It’s the kind of niggling that I suspect most creative people suffer.

This has been happening a lot these past two weeks, so I’m not jumping into marketing and promotion tasks with great gusto at the moment. There’s a long list of things that need to be done…approaching libraries, bloggers, and reviewers, for starters. I haven’t had the incentive to do any of those things, which tells me two things. One is that it’s time let my mind and body relax. The other is that old post-publication habits might not work anymore.

1431975253_60f22e0295_n[1]So, I’m now engaging in a little TLC. I read an article a couple days back about self care (you can find it HERE) and there were good tips on inexpensive ways to look after ourselves, and don’t we all need more of that in what’s proving to be a rather stressful 2020?

Until recently, I drank four cups of coffee every morning, which pretty much took all morning. After lunch, it was caffeinated tea right until supper time. It’s no surprise that I recently began to feel like I was carrying a large, hot rock in my gut. I’ve now cut back significantly on caffeine and it’s helped a lot.

I’m also managing to keep to a regular gym routine this month, combining resistance and cardio workouts with core strengthening. Some of the other tips mentioned in the article include meditation, reducing social media time, eating more vegetables, and so forth. I’ve been doing most of the above except meditation, but I keep forgetting about the importance of deep breathing.

The author also offers another great tip called checking in with yourself. For me this means putting writing, publishing, and promotion into perspective. Although writing is hugely important in my life, this type of work doesn’t deal with actual life and death matters. I’m not a surgeon, or a search-and-rescue patrol person, or a soldier, or a cop. I’m an author who isn’t perfect, but who keeps striving to do a little better with every single sentence. And I’m trying real hard not to be a perfectionist but, oh boy, it’s a battle.

The Blade Man is available at:

Amazon: mybook.to/TheBladeMan

Kobo: https://www.kobo.com/ca/en/ebook/the-blade-man

Apple books: https://books.apple.com/us/book/id1495092401

UBL: https://books2read.com/u/3LDre1

Release Day Aftermath

Deb & books, Feb. 12, 2020Book release day has come and gone, and a huge thank you to those who ventured out to Western Sky Books last night to be part of the The Blade Man’s launch. The release of a new book is a rare and special event for authors, often filled with pre-launch nervousness, doubt, and worry. It’s also exhilarating, but once the event is over, it’s also a great relief. Of course, there’s also the realization that there’s still a great deal of promo work to do.

Publication of The Blade Man has been a long journey. I’ve never been one to work on only one manuscript at a time. It’s common for me to tackle three or four manuscripts, two of which are usually percolating between drafts. The downside to this is that it can take years to actually complete a book, and such was the case with this one. I think I first began working on this sixth Casey Holland mystery in 2014.

My usual routine is to work on one book in the morning, then leave for the day job before switching to another manuscript in the afternoon and evening. When preparing for a new book release, a conference, or a public speaking engagement, though, all of my attention is diverts to the task at hand.

Signing at launch, Feb. 12, 2020It’s now time to figure out which project to continue next. A couple of books have been waiting in the wings a rather long time while I finish up the fourth draft of my 134,000 word urban fantasy, which has proven to be a whole other challenge.

The photos here were taken by author and Crime Writers of Canada board member Winona Kent, and a big thank you to her for that. I’m also grateful for the supportive writers in my community and to the wonderful independent store, Western Sky books who hosted the event. A big thank you as well to those who gave me input with the manuscript, the cover, and the title.

I’m taking a vacation day from the day job today, to take a breath and reflect on things. I need to prioritize upcoming tasks and relax a little. One of my writing colleagues surprised me with a bottle of red wine last night so I could celebrate when I got home. Relaxing with a glass red wine is always a good idea, and many thanks to A.J. Devlin for the thoughtful gift!

Books at lauch, Feb. 12, 2020

 

The Blade Man is available at:

Amazon: mybook.to/TheBladeMan

Kobo: https://www.kobo.com/ca/en/ebook/the-blade-man

Apple books: https://books.apple.com/us/book/id1495092401

UBL: https://books2read.com/u/3LDre1

 

Book Launch Coming Up!

The Blade Man, front coverThis is the busiest January I’ve experienced in a while, (which is why I haven’t posted in a couple of weeks) but in a good way. I don’t know about you, but in my area there are more events and activities than normal this January…author readings, book launches, and festivals. It’s as if the world can’t wait to get this new decade started.

I’m still tallying sales results from my BookBub promo event on Dec. 31, and won’t know the complete January sales numbers for a while. The Draft2Digital distributor doesn’t report January sales until late February. Amazon is much faster, and I can tell you that The Opposite of Dark actually became #1 on Kindle ebook sales that night. Two or three days later it was still up there at #10, something I never expected. Nor did I expect the book reviews to jump from 7 to about 70 so far.

I don’t publish a book that often, and even though I keep a checklist, it’s still daunting to complete all the necessary tasks. First off, I’ve been formatting ebook versions of The Blade Man so they’ll be ready for the February 12th  launch. I’ve also been consulting with the printer who’s preparing the trade paperback version.

My BookBub profile, website and author page on Amazon’s Author Central have been updated. I also spent time playing around on Canva to design banners for the website and the Facebook evite.

For those who live in BC’s Lower Mainland and don’t pay much attention to Facebook, the event is at Western Sky Books, #2132-2850 Shaughnessy Street, Port Coquitlam (located in the Shaughnessy Mall) from 7:00 – 8:30 p.m. Tamara at Western Sky Books is a huge supporter of authors and artists and hosts many events there, for which I and other authors are very grateful.

By the way The Blade Man is now available for pre-order at:

Amazon: mybook.to/TheBladeMan

Kobo: https://www.kobo.com/ca/en/ebook/the-blade-man

Apple books: https://books.apple.com/us/book/id1495092401

UBL: https://books2read.com/u/3LDre1

I still need to prepare a Goodreads giveaway and come up something interesting to say at the launch. Then there’s the food and drinks list to compile and purchase. It never ends, does it, but right now, I don’t want it to.