Rethinking Audiobooks

Pexels photo by Stas Knop

Back in January, one of my goals was to create audiobook versions of my mystery novels. I began reading up on the topic and one information source, in particular, caught my eye. In fact, information from the Alliance of Independent Authors (ALLi) is making me rethinking my strategy because this is where I first learned of Audiblegate.

Some of you might be familiar with the term, but Audiblegate apparently stems from an author pressure group known as TERM, The Equitable Rights Movement. They created a campaign known as Audiblegate after determining that there were consistent and significant discrepancies on royalty statements from Amazon with regard to their ACX platform. Of particular concern was Amazon’s “easy exchange and refund” program. They discovered that Amazon was paying for customer refunds through authors’ share of royalties and not their own resource fund, which wasn’t stipulated in the contracts.

This is a simplified version of events and there’s much more to this story. Rather than repeat it all, I encourage you to check out the full background story HERE. There’s also a great piece by a writing colleague from my neck of the woods, Colleen Cross. As a professional accountant and mystery author who has several audiobooks on the market, Colleen’s been digging into the accounting side of things and made some troubling discoveries. Please read her piece on “Should You Sell Your Audiobook Rights?” HERE.

While Amazon has made some improvements and adjustments to their refund program (though not nearly enough for some) they haven’t compensated authors for lost royalties. If you are interested in keeping up to date with developments, check out the Facebook page that’s been set up to address this issue HERE.

Upon further reading, my takeaway is that all is not lost as far as deciding whether to venture into audiobooks. There are several other publishing options with good distribution that don’t involve Amazon at all. One of these is Findaway Voices, a company that works with Draft2Digital. D2D already lists my books for sale via Kobo, Nook, and Apple, among others. Still, I need to do more research on Findaway.

This Audiblegate saga isn’t over, but it does demonstrate how careful we have to be when starting a new venture. Things become sticky when key players either change the rules or don’t clearly spell out the rules in the first place. Meanwhile, if any of you have published audiobooks, I’d love to hear about your experience.

Series Promo Event is Up and Running!

Marketing guru David Gaughran has long advised authors to offer their first book for free when promoting a series. Given the tough financial circumstances many readers face these days, it sounds like a good idea to me, so I signed up to be featured on a book promo site called FreeBooksy on Saturday, March 27th.

Because things can always go wrong with changing prices, especially since I need to rely on Amazon’s cooperation to make the book free, the changes have already been made and are now in effect until April 5th. I contacted Amazon on Monday and requested a price match. This is the only option that authors with wide distribution have to make their books free for a short time period. The tricky part is that Amazon can always say no. I had to provide links to their competitors’ sites, showing that the book is indeed free elsewhere. Luckily, I corresponded with a really helpful person, who made the book free the same day.

So, I’m giving away Book #1, The Opposite of Dark. Book. #2, Deadly Accusations is now at $.99.. #3 Beneath the Bleak New Moon is $1.99, #4, The Deep End, is $2.99 as is #5, Knock Knock. My latest, The Blade Man is $3.99.

One of the cooler things Amazon does is to provide a link to the entire series so readers can purchase all six books with just one click. Right now, the entire set can be purchased on amazon.com for $10.35 US! You can find the link HERE.

The books are also available at:

Kobo: https://www.kobo.com/ca/en/ebook/the-opposite-of-dark-2

Apple Books: https://books.apple.com/us/book/id1151714413

Barnes & Noble: https://www.barnesandnoble.com/w/opposite-of-dark-debra-purdy-kong/1101958680?ean=2940153393650

The cost of this Freebooksy campaign is $170.00 US, however, with the Canadian exchange I have to pay over $200, so we’ll see what happens. As Gaughran says, a large part of marketing is all about experimenting, trying new things to see what works and what doesn’t. I still need to put more focus on ads, but I’m not quite ready until I have a clearer understanding of how they work. Wish me luck!

Those Devilish Details

As an indie author with wide distribution, meaning that I sell my books on other platforms besides Amazon, I’ve learned that it’s crucial to keep the information at the back of my ebooks separate between Amazon and other booksellers.

Amazon doesn’t like it if, for example, I provide universal links to other platforms at the back of an ebook that I published directly through Amazon. As Draft2Digital is my distributor for Kobo, Apple books, and Nook, among others, I therefore had to create two separate ebook files to keep things straight. Apple also will refuse to list my books if I include any Amazon links at the back of my books, by the way. While I understand that the conglomerates aren’t interested in supporting one another, it also means we have to pay extra attention to production details.

This week, I’ve been updating the backend information in each of my Casey Holland mysteries, and reducing prices in preparation for a couple of upcoming promotion events. One of the things I’ve done is add a short paragraph, inviting readers to post a review on Amazon or wherever they’d like.

On sale for $.99, starting Oct. 28th!

After submitting the fourth book revision, I received a message indicating that Apple won’t accept the updates until I remove the word Amazon from my review request. Oddly, this apparently wasn’t an issue for them with the first three books. To prevent further disruption, I created a more generic review request for the first three anyway and resubmitted them.

Both self-publishing and traditional publishing are filled with restrictions and rules, which aren’t always clear. It’s why I keep detailed notes, as there’s no way I’ll remember the details when I release another book a year or two from now. If I decide to publish directly with Apple and Kobo down the road, I’ll probably need separate versions for their books as well, and I’ve no doubt that the formatting will be different for them than it is for D2D.

If you’re fairly new to publishing, I suggest that you make notes of every step in your book’s production process, especially if you’re planning to offer your book for wide distribution. If you wish to provide links to other books in the future, remember Amazon only promotes Amazon, so you’ll need different versions. It’s extra work, but providing live links for readers is worth the effort.

$.99 sale for The Opposite of Dark

My newly retired life is already busy, and I’m pretty sure that those of you who’ve been retired a while are either nodding or laughing, because you saw this one coming a mile off. The busy-ness is largely of my own making, though. I did plan to step up my writing and promotion activities between retirement and the birth of my granddaughter in about seven weeks. For the moment, I’m happy to spend more time writing and promoting, although that desire might fade for a while once I’m holding that baby in my arms.

OppositeOfDark_cover_1_frontAs part of this month’s promotion, the price of my Casey Holland mystery #1, The Opposite of Dark will drop from $4.99 for $.99 from June 11 – 25th! Note that Amazon is slow to respond to making the change on some of their sites, like .ca, however the .com and .uk sites reflect the change.

Since most mystery readers prefer to start at the beginning of a series, this is an opportunity to find out how it all began. The book was first published by TouchWood Editions in 2011, but I now have full rights and control of all of my books, which feels pretty good!

Brief description:

When the cops tell Casey that her father was murdered the previous night, Casey doesn’t believe them. After all, she buried her dad three years earlier…or did she?

Ordering links:

Amazon universal link: myBook.to/TheOppositeofDark

Kobo: https://store.kobobooks.com/en-ca/ebook/the-opposite-of-dark-2

Apple itunes: https://itunes.apple.com/us/book/id1151714413

Barnes & Noble: https://www.barnesandnoble.com/w/opposite-of-dark-debra-purdy-kong/1101958680?ean=2940153393650

Canada Council Survey and My BookBub Stats

Last week, Canada Council for the Arts released survey results regarding the impact of COVID-19 on the artistic community. The artistic community includes organizations, groups, and individuals working in arts and culture, so it encompasses a broad spectrum of people.

The report (HERE) is quite detailed but in a nutshell, more than half of the participants (just over 32% responded) felt that the Canadian government’s emergency response fund was helpful. Over half were not applying for assistance, though, for a variety of reasons. Some didn’t think they were eligible while others had income from other sources which they believed disqualified them. Needless to say, artists have been hit hard, but then artists have always had tough challenges.

But writers are adaptable creatures. I’ve already seen authors employing Zoom, podcasts, and Instagram in discussions, readings, and book launches which is very cool. I took part in a discussion hosted by Port Moody Arts on May 14th. Despite a couple of technical glitches with my audio at the beginning, I think it went well. The Facebook link to the recording is HERE.

OppositeOfDark_cover_1_frontSpeaking of online promotion, I finally completed the stats from my one-day BookBub ‘Featured Author’ event back on Dec.31st. I offered my first Casey Holland mystery for free that day on Amazon, Kobo, and Apple ibooks. The stats encompass Jan. 30-Apr. 30, and I’m pretty pleased with the outcome. Note that The Opposite of Dark remained free for 3 or 4 days after the event, although next time I would keep it free for a little longer.

There were over 96,000 downloads of the book and in January I sold 475 ebooks of the other four in the series. (The Blade Man hadn’t been released at that time). Usually, I sell maybe half a dozen ebooks in January if I’m lucky. As anticipated, sales tapered off in the following three months, but I have absolutely no complaints because the point of this was to increase my visibility and I succeeded.

The Opposite of Dark was #1 in Kindle sales by the end of Dec. 31st, and still at #10 on Jan. 2nd. Over 70 people recommended by book on BookBub’s site and I went from 7 reviews to over 150. I can’t imagine how long it would take me to find that many reviewers without this promotion. My net profit was nearly $900, so yes, I think the event was a success and I’m going to apply again next December. I don’t know if it’ll be any easier to get in the second time around, but the contact person there advised me to offer the same title only once a year. It took months to be accepted last time, so who knows what will happen?

I certainly can’t promise that everyone will have the same results. There are uncontrollable factors in any promotional event. We are in a different time now, where money is understandably tight for many people. Mystery/suspense novels are popular, so whether BookBub events work as well for literary novels, niche nonfiction, or children’s books is another matter. I do recommend that you have at least four books before approaching BookBub because the money is made on selling your other books. So, remember to put links into your ebooks, so readers can easily find them. As you can imagine, my challenge these days is selling print books. Here in British Columbia businesses are slowly opening up, but it looks like the book events I’d planned for the summer have been cancelled. I’m keeping my fingers crossed for the fall.

THE OPPOSITE OF DARK:

Amazon: myBook.to/TheOppositeofDark

Kobo: https://www.kobo.com/ca/en/ebook/the-opposite-of-dark-2

Apple Books: https://books.apple.com/us/book/id1151714413

 

Book Reviews Given & Book Reviews Sought

A couple of weeks ago, Amazon.com prevented me from posting a book review because I hadn’t purchased $50.00 worth of products (I’m not sure if this just means books or other things) from them. Fair enough. It’s their rules and I have no issue with that. Amazon’s been battling with fake reviews, paid reviews, and writers’ trading positive reviews for years, so I guess they’re clamping down and attempting to improve credibility.

By the way, see Anne Allen’s insightful blog about a host of other Amazon measures to clamp down on other types of cheating. Unfortunately, innocent authors are getting caught in the net, and Anne explains it clearly HERE:

Usually, I buy ebooks because they are cheaper and delivered instantly. As a Canadian, I would pay 30% more for a paperback from amazon.com. But what frustrates me and many other Canadian authors is that because I have a Canadian account, I’m not allowed to buy ebooks on amazon.com either. In other words, their restrictions (we’re not allowed to even gift books on amazon.ca) won’t let me abide by their reviewing rules. Needless to say, I’ll be sticking with amazon.ca and Goodreads, and might even start posting reviews here on my blog.

As an author, I might have an even harder time getting reviews on .com from Canadian reviewers, but I’ll keep trying! In fact, I am indeed looking for reviewers from any country for my 5th Casey Holland mystery, Knock Knock, published in Nov. 2017. If anyone’s interested, please let me know at debra_kong@telus.net. Here’s a short blurb:

cropped-knock-knock-front-coverA series of violent home invasions is terrorizing Vancouver seniors. When the latest invasion kills Elsie Englehart, security officer Casey Holland is devastated. Determined to protect other seniors on her watch, Casey escorts an elderly man home only to find herself ambushed by a knife-wielding assailant. Healing from serious injuries, Casey struggles to regain control of her life. She needs to get back on the job and finish preparations for her upcoming wedding before everything falls apart and more people die.

The back cover blurb is posted on the home page of my website at www.debrapurdykong.com

I can send an epub. PDF, or mobi version. Thanks!

Imajin Book’s Spring Sale!

April is here! If I can make it through the first three months of a cold, wet dreary Vancouver winter without disaster or perpetual moodiness, then the rest of the year is a bonus.

To that end, my publisher has launched a spring book sale on all Imajin Books titles. My two novellas, Dead Man Floating and A Toxic Craft are only $.99 US (which works out to about a $1.28 Cdn.) now until April 15th.

Here’s the blurb for Dead Man Floating:

One wrong decision… 

Security guard Evan Dunstan didn’t expect to find a body floating in a campus stream. An empty vodka bottle nearby suggests that the highly despised George Krenn, head of the plumbing department, had drunkenly fallen in. Refusing to let the death of a vile man ruin his romantic plans, Evan decides to leave the body for the next shift to find.

One friend in trouble…

When it’s discovered that Krenn was murdered, Evan has a lot of explaining to do. So does his friend Sully, Krenn’s least favourite student. Evan uses his hacking skills and campus knowledge to keep them both out of jail, but the investigation forces him to question Sully’s innocence.

One mystery to solve…

Uncovering the truth proves to be more than challenging. It may cost Evan his job, his friendship, and his woman. Will Evan find the killer, or will the killer find him first?

And for A Toxic Craft:

A crafty senior…

Evan Dunstan’s spunky grandmother is giving him major headaches. As organizer for the seniors’ Christmas craft fair, Gran faces warring vendors and acts of vandalism that threaten to ruin the event. When nasty knitter Cora Riddell is knocked unconscious and her water spiked with a hallucinogen, Gran begs Evan to find out who’s responsible before more harm is done—or someone dies.

A daunting task…

In charge of the fair’s security, Evan faces a challenge that grows more difficult by the hour. His boss expects him to find the culprit before police are called in and Southwest Trades & Technology’s reputation as a safe campus is destroyed.

A friend or foe?

A search for answers reveals the disturbing possibility that even friends and coworkers hope Evan will fail. Is the culprit closer to him than he thought? Whose startling secrets must be exposed to find the truth?

If you have any trouble with the links, please let me know, and thank you!

http://getbook.at/DeadManFloating

http://getbook.at/AToxicCraft