How Do You Feel About Black Friday?

As many of you know, I do a fair number of discounted book promotion events throughout the year. It’s part of a two-year long experiment to figure out if they’re worthwhile for me, especially since I don’t use Facebook, BookBub, or Amazon ads, as of yet.

As the year draws to a close, it seems logical to step things up before 2022 begins and I turn my attention to other projects. So, starting today, and going for only five days, my second Casey Holland mystery, Deadly Accusations, is on sale for $.99 till Nov. 30. This is another BookFunnel event, however, you can order directly through Amazon, Apple, Barns & Noble, Kobo, and Google Play. For those of you who’d like to use BookFunnel (no signup is required for this event), you can find the link HERE.

The banner created by the organizer calls it a Black Friday sale, which I wasn’t expecting, but as I’ve found over recent days, many authors and publishing services are jumping on the Black Friday bandwagon. My inbox is filled with deals from ProWrite, Reedsy, BookBaby, and several others targeting authors looking for images, writing tools, and other techie apps.

To be honest, I have mixed feelings about the Black Friday label. While it used to be exciting, I think the varnish has worn off, and I’ve never been much of a shopper anyway.

I’m curious, do you take advantage of Black Friday sales, especially when it comes to books, writing tools, or discounted courses, etc.? Do you think Black Friday holds the same appeal as it did a decade ago, or do you think this sale is more important than ever, not only for authors, but for businesses’ survival? If you don’t take part as an author with books to sell, do you fear missing out on great opportunities? For me, that’s a small yes, as I’m only doing one thing this week. I’ve always had trouble with the think big or go home concept. 😊

Deadly Accusations can also be ordered through the links below:

Amazon booklinker: myBook.to/DeadlyAccusations

Kobo: https://www.kobo.com/ca/en/ebook/deadly-accusations-1

Apple books: https://books.apple.com/us/book/deadly-accusations/id1166038139

Barnes & Noble: https://www.barnesandnoble.com/w/deadly-accusations-debra-purdy-kong/1109129841?ean=2940153520209

Google Play: https://play.google.com/store/books/details?id=vyEvEAAAQBAJ