Pondering the Pros and Cons of Blog Tours

KEEP-CALM-BLOG-ON[1]I have a confession to make. With seven published full-length books and two novellas, I’ve never taken part in a blog tour. I have nothing against them as they seem like a good way to promote one’s book. But with two part-time jobs, family responsibilities, and several writing projects on the go, I never felt I had the time or energy to prepare a dozen or more blogs.

I have written guest blogs before and answered interview questions, but I can do this only half a dozen times before I run out of steam. Honestly, I’m not even sure how to come up with ideas for twenty or more blogs. I have maybe two topics in the works and one completed blog, but that won’t be enough.

I follow over seventy blogs and a number of them host guest authors who are on blog tours, but very few focus on crime fiction. I read some of the guest blogs, but not all of them. It depends on whether I know the author and what the topic is, and how much time I have for reading blogs on any given day.

So, I could use your advice. Are blog tours a good way to spend your time and energy?

If your answer is yes, then do you have tips on how to find guest blogging opportunities that would especially interest mystery readers? I know there are services that arrange blog tours for authors, but again I know little about them or their price range. So, any input would be appreciated!