The Fun and Challenges of Guest Blogging

KEEP-CALM-BLOG-ON[1]After releasing a new novel, one of my ongoing promotion tasks is to write guest blogs and find bloggers who are willing to host me. I remember asking you all for advice about whether to try a blog tour and the majority of responses advised against it. The reasoning was that the amount of time it takes to write twenty to thirty blogs doesn’t pay off in subsequent sales, especially when you factor in the cost of hiring someone to arrange a tour. Sure, you could organize a big tour yourself, but it takes a great deal of effort to find willing hosts, keep track of posting deadlines, and stay engaged in the process.

So, I’m preparing just a few blogs, at my own pace. I thought it would be challenging, but once I started thinking about topics, ideas began to flow. Some of the blogs are specific to The Blade Man and others are about writing in general. It’s actually been fun to reflect back on my career, the things I’ve learned, and acknowledging the people who inspired me.

To date I have three lined up for June, which I’ll repost when the time comes, and I’ll be searching for more opportunities as we move into July. I’m not planning to appear more than once a week, which is plenty for me.

All in all, I’m off to a good start, but I’m looking for more hosts, so if you’re interesting in hosting me, please let me know at debra_kong@telus.net.

And I’m always open to hosting authors in all genres, as we can all learn something from one another.

Pondering the Pros and Cons of Blog Tours

KEEP-CALM-BLOG-ON[1]I have a confession to make. With seven published full-length books and two novellas, I’ve never taken part in a blog tour. I have nothing against them as they seem like a good way to promote one’s book. But with two part-time jobs, family responsibilities, and several writing projects on the go, I never felt I had the time or energy to prepare a dozen or more blogs.

I have written guest blogs before and answered interview questions, but I can do this only half a dozen times before I run out of steam. Honestly, I’m not even sure how to come up with ideas for twenty or more blogs. I have maybe two topics in the works and one completed blog, but that won’t be enough.

I follow over seventy blogs and a number of them host guest authors who are on blog tours, but very few focus on crime fiction. I read some of the guest blogs, but not all of them. It depends on whether I know the author and what the topic is, and how much time I have for reading blogs on any given day.

So, I could use your advice. Are blog tours a good way to spend your time and energy?

If your answer is yes, then do you have tips on how to find guest blogging opportunities that would especially interest mystery readers? I know there are services that arrange blog tours for authors, but again I know little about them or their price range. So, any input would be appreciated!