After releasing a new novel, one of my ongoing promotion tasks is to write guest blogs and find bloggers who are willing to host me. I remember asking you all for advice about whether to try a blog tour and the majority of responses advised against it. The reasoning was that the amount of time it takes to write twenty to thirty blogs doesn’t pay off in subsequent sales, especially when you factor in the cost of hiring someone to arrange a tour. Sure, you could organize a big tour yourself, but it takes a great deal of effort to find willing hosts, keep track of posting deadlines, and stay engaged in the process.
So, I’m preparing just a few blogs, at my own pace. I thought it would be challenging, but once I started thinking about topics, ideas began to flow. Some of the blogs are specific to The Blade Man and others are about writing in general. It’s actually been fun to reflect back on my career, the things I’ve learned, and acknowledging the people who inspired me.
To date I have three lined up for June, which I’ll repost when the time comes, and I’ll be searching for more opportunities as we move into July. I’m not planning to appear more than once a week, which is plenty for me.
All in all, I’m off to a good start, but I’m looking for more hosts, so if you’re interesting in hosting me, please let me know at email@example.com.
And I’m always open to hosting authors in all genres, as we can all learn something from one another.
Late last year, I began promoting my blog on new platforms and following the blogs of others. It’s been great fun, but also time consuming, I have to admit. Still, just when I think I’ve followed as many people as I can, along comes a terrific Facebook post about the top 100 Canadian book bloggers.
I’m Canadian, so this is exciting stuff for me, but as I scrolled down the list it became clear that many of these blogs will appeal to bloggers everywhere. The list includes publishers, magazines, book reviewers, and writers that includes a wide array of angles and viewpoints.
Go ahead, give it a try. I know I’m going to follow a few, although I’m quite sure I won’t be able to manage all 100. You can find the list HERE
Happy blogging and reading!
About three years ago, I came across a number of blogs and FB posts from people who were feeling increasingly overwhelmed with the numerous newsletters, emails, and blogs bombarding them. Some of those people were unsubscribing while others were simply deleting whatever appeared in their inbox. Based on a recent article in MEDIUM, there was a good reason for this. It’s called information fatigue.
The piece says that humans aren’t equipped to handle the huge amount of information coming at them from all directions. It’s one of the reasons I’ve never started a newsletter. Between my weekly blogs, daily Tweets, and intermittent FB announcements, I figure I’m saying enough. Marketing experts will likely disagree, but that’s how it is right now.
The blog also says that all this information is adding to our stress, exhausting us, and even making us dumber. I have no idea if that’s true, but the blog serves as a great reminder that we can control how much information we tune into and where we choose to seek it, whether for entertainment, research, or just staying aware of world events.The piece offers some commonsense tips like taking breaks from technology, going for walks, and shutting off the news. As a news junkie, I’m not sure I can do that especially in these exciting times, but I’ll try. It might just keep my blood pressure low.