Pondering the Pros and Cons of Blog Tours

KEEP-CALM-BLOG-ON[1]I have a confession to make. With seven published full-length books and two novellas, I’ve never taken part in a blog tour. I have nothing against them as they seem like a good way to promote one’s book. But with two part-time jobs, family responsibilities, and several writing projects on the go, I never felt I had the time or energy to prepare a dozen or more blogs.

I have written guest blogs before and answered interview questions, but I can do this only half a dozen times before I run out of steam. Honestly, I’m not even sure how to come up with ideas for twenty or more blogs. I have maybe two topics in the works and one completed blog, but that won’t be enough.

I follow over seventy blogs and a number of them host guest authors who are on blog tours, but very few focus on crime fiction. I read some of the guest blogs, but not all of them. It depends on whether I know the author and what the topic is, and how much time I have for reading blogs on any given day.

So, I could use your advice. Are blog tours a good way to spend your time and energy?

If your answer is yes, then do you have tips on how to find guest blogging opportunities that would especially interest mystery readers? I know there are services that arrange blog tours for authors, but again I know little about them or their price range. So, any input would be appreciated!

Ending the Year With a Promo Bang

The Opposite of Dark, amazon imageI’d planned to end the year quietly and work on production for Casey Holland mystery #6, The Blade Man, but then I got inspired to do some tasks (thanks for your tips Jacqui Murray,). I then learned that BookBub will be featuring my first Casey Holland mystery, The Opposite of Dark, for free on December 31st.

Back on April 3rd’s blog, I pondered the pros and cons of investing a fair bit of money in their promotion site, and after weighing varying opinions, I decided to submit my book. Colleagues warned me that it’s very difficult to get in and would take a while but to keep trying. So, I applied every month only to face rejection. I stopped in September, as the fall was so busy that I forgot about submitting. I remembered again in early December and was shocked to find that I’d been accepted to be featured on Dec. 31st. I told the BookBub contact person that given that this was the last day of year, it should be interesting, and she responded that BookBub’s stats showed little difference between this or regular days. We’ll see.

I’ve extended the offer for an extra day on either side, to ensure the price change is in place by the 31st, so again, it’s a matter of waiting to see the results. I probably won’t know if this is a good investment or not for a while. If readers want to buy subsequent books in the series, it likely won’t happen the same day, but possibly throughout the month of January or even further on.

I also finally took the plunge and joined Instagram just before Christmas, and am currently following just a small number of people as I get a feel for the site. Instagram is different than I expected and I’m not sure how to make the most of it yet, but I’ll figure it out. Someone advised me to have a stash of hashtags ready to use, so I’m working on that. Meanwhile, I’m linking this blog to my account, so we’ll see what happens. If you have any great tips, I’d love to know what they are. You can find me HERE. If you send me your link, I’d be happy to follow you!

I think that’s enough busy-ness for the last week of 2019 and into 2020. Oh, and I have another big announcement, but this one will have to wait until the new year!! Meanwhile Happy New Year!

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Pondering a BookBub Promotion

Following up with last week’s blog about the Left Coast Crime Conference, I want to say that it was amazing. I was too busy catching up with fellow writers and meeting mystery fans from the U.S. to take pictures, but others took photos which have popped up on social media. Anyway, I totally recommend this conference for mystery writers and fans. Next year’s event will be in San Diego.

BookBub imageNow to current business. For some time, I’ve subscribed to BookBub’s book notification service. It’s a free site where subscribers can sign up and learn about great deals on free or discounted books. Authors can also submit their books for consideration and create their own profile, which I did a while back.

I’ve heard mixed reviews from authors about paying to feature their ebooks on the site. The main complaint is that BookBub’s fees are high–several hundred dollars, in fact. The more you want to charge for your book (the maximum is $3.99), the higher the fee is.

The approval process is also daunting. BookBub accepts only a fraction of the 100-300 daily submissions it receives. If you’re turned down you must wait another month to reapply. Also, they prefer books that have already obtained lots of reviews, although I’m told there are exceptions.

Still, BookBub sends daily emails to millions of subscribers and featured books can sell thousands of copies in a couple of days. A mystery writing colleague I met at LCC tried it with great results. So, I took a look at BookBub’s submission requirements and realized I have some prep work to do before even submitting my first Casey Holland mystery, The Opposite of Dark.

I’ll have to write a shorter book blurb, double check all my links and find a couple more, as well as the original price for my ebook, which is listed in five different countries. I also should be adding Amazon links in the back pages of The Opposite of Dark . Hmm.

I’m overwhelmed with busyness right now and, given the high fee, I’m still pondering if this is a good investment. Not everyone makes their money back, so if any of you have used BookBub to promote your books, I’d love to hear about your experience. Do you think that paying to feature your book on this site is worth your time and money?