Christmas Craft Fair Season Wind-Up

Coquitlam Christmas craft fair, 2019 (2)Following up on last week’s blog about changing writing patterns in December, I’ve spent most of the past six weeks selling my books at various Christmas craft fairs. Happily, it turned out to be a terrific season that exceeded expectations. Expectations are always risky, as the success of any fair is always a gamble. But it’s nearly impossible not to have hopes after investing time and money, not to mention thousands of hours, in one’s writing career.

My first fair was a single-day event at a high school back on Nov. 2nd. The second one was a two-day event a week later. The third was a three-day event over an hour’s drive from home. My booth was next to two booths both selling mustard, which surprisingly brought a fair number of customers to my table. The biggest and busiest show was the three-day Coquitlam Christmas craft fair this past weekend, which is only ten minutes from home.

One of the most satisfying aspects was the repeat customers who’d bought a book the previous year and who came back to buy more. The feedback was exceedingly kind and I couldn’t be more grateful.

If there’s any takeaway from selling at local markets it’s that building an audience and creating word-of-mouth buzz takes time and patience. Still, there are always people who stop to look at the books and say, “I’ve never heard of you.” Some will buy a book while others will walk away. It’s a lot like book signings in that respect, and like book signings, craft fairs create plenty of people-watching opportunities.

I’ve been at the writing/publishing biz long enough to offer tips to those just starting out, and there’s usually a shopper who wants advice about hiring someone to write their story. Others want to know if they should self-publish or look for a publisher. As you can imagine, I’ve had some fairly deep or thought-provoking conversations.

After a total of nine full days of book selling, I’m ready to stop for 2019. It’s always a challenge to spend hours at a table when there are so many other pre-Christmas tasks and errands waiting for me. There’s always the anxiety of wondering if this craft fair will be profitable or a loss (some fair fees are quite steep). Still, there’ve been far more pros than cons over the years, and I wouldn’t trade the experiences for anything.