Following Up On Book Promotion Sites

Last week’s blog about promotion sites generated few responses and those who did respond weren’t familiar with the sites I listed. However, I did come across something helpful while catching up on the many blogs I subscribe to.

Author and marketing guru David Gaughran posts a lot of helpful and interesting information about marketing that includes ads, Amazon algorithms, and many other things. The day after I posted my blog I came across his piece on the Best Book Promotion Sites, which you can find HERE.

Those who’ve been following my blog for a while know that I’ve already taken part in a BookBub promo back on Dec. 31. In June, I also promoted my books on Bargain Booksy and Book Adrenaline, offering the first book in my series, The Opposite of Dark, at the discounted price of $.99. Results showed a small profit, but nothing significant. Next month, I’m trying the same discount with The Fussy Librarian.

1st in Casey Holland transit mysteries

I’ve chosen not to do three or four promos at a time because I want to track the amount of sales for each event to figure out which are the most financially viable investments. With six books in my Casey Holland series, sales can trickle in for two or three months (longer for BookBub) after an event, which I also want to track.

Meanwhile, a colleague also planned a promotion event in June, offering the first book in her series for free. As with my books, hers are available at sites other than Amazon, however when she asked Amazon to price match the book for free, Amazon declined. That didn’t happen to me back in January, so I’m wondering if this has happened to any of you, or if you’ve heard of this happening to other authors? So far, I’ve had no difficulty asking Amazon to price match books I’ve discounted for $.99 this summer, but who knows what will happen in future?

Planning the Rest of the Year

My biggest 2020 events have now passed…The publication of my 6th Casey Holland mystery, retirement from the day job, and the birth of my first grandchild. As far as I know, nothing major’s coming along over the next four and a half months, which means this is a good time to start making plans for the rest of the year and into 2021.

The problem with this idea is that our COVID world is only a few months old and not likely to disappear soon. Uncertainties are everywhere and planning is trickier than usual. Under normal circumstances, my fall craft fairs would be booked and paid for by now. These days, such events are up in the air. One of the fairs is planning to host their event online and it will be interesting to see how that goes. One was cancelled and I’m still waiting to hear on another.

As far as my casual job goes, which is to facilitate Port Moody Recreation’s creative writing workshops, the rec center is still trying to figure out how to make it work. Registration normally starts in July, so I and my three co-facilitators usually know what our schedules will be by now but we don’t.

So, I’m going to focus on what I can arrange, which mainly involves more writing and promotion work. As mentioned in last week’s blog, I have idea for a new series that requires a great deal of thought and note making before I write the first word. And there are always household projects waiting for attention.

At some point, the cold rainy weather will set in and the yardwork will stop and I’ll switch to indoor sorting. I have bins filled with the kids’ old schoolwork that needs to be sorted and some of it recycled. I’ve also started collecting new recipes which will be fun to try.

On some levels, I’m also preparing for a COVID relapse in case things go south in our area. In late May, we bought a freezer for the first time in my life. It’s not huge but should I or the people I live with get sick, we want to be able to feed ourselves or provide food and meals for family members, should they became ill. I’ve also stocked up on hand sanitizer and disinfecting wipes, which are plentiful in the stores these days.

I’m thinking about starting Christmas shopping early. My mother used to have her shopping done by the end of August and wrapped by the end of September, but that was before the dementia took hold. I used to think she was nuts to do everything so early, but retirement and COVID is changing my perspective.

I’d prefer not to shop online, so maybe I’ll start while the weather’s good and everyone else is outside. Needless to say, there’s lots to plan for. Who knows what the next four and half months will bring, but I’m going to hope for the best and plan for the worst.

What are you all doing to plan for the fall, personally or professionally? Do you find it difficult to make plans right now, or are you looking ahead as well? Meanwhile, here’s the latest baby Ellie photo. I’m blown away by the changes in just a few days.

Baby Ellie, 8 days old.

The Indie Showcase presents, Debra Purdy Kong

self-publishing[1]I’m pleased to appear on Richard Dee’s blog today, where I discuss marketing and promoting in a COVID-19 world.

 

via The Indie Showcase presents, Debra Purdy Kong

The Fun and Challenges of Guest Blogging

KEEP-CALM-BLOG-ON[1]After releasing a new novel, one of my ongoing promotion tasks is to write guest blogs and find bloggers who are willing to host me. I remember asking you all for advice about whether to try a blog tour and the majority of responses advised against it. The reasoning was that the amount of time it takes to write twenty to thirty blogs doesn’t pay off in subsequent sales, especially when you factor in the cost of hiring someone to arrange a tour. Sure, you could organize a big tour yourself, but it takes a great deal of effort to find willing hosts, keep track of posting deadlines, and stay engaged in the process.

So, I’m preparing just a few blogs, at my own pace. I thought it would be challenging, but once I started thinking about topics, ideas began to flow. Some of the blogs are specific to The Blade Man and others are about writing in general. It’s actually been fun to reflect back on my career, the things I’ve learned, and acknowledging the people who inspired me.

To date I have three lined up for June, which I’ll repost when the time comes, and I’ll be searching for more opportunities as we move into July. I’m not planning to appear more than once a week, which is plenty for me.

All in all, I’m off to a good start, but I’m looking for more hosts, so if you’re interesting in hosting me, please let me know at debra_kong@telus.net.

And I’m always open to hosting authors in all genres, as we can all learn something from one another.