Unexpected Goals, Who Knew?

First, thanks to those who volunteered to beta read my Casey Holland novella. I truly appreciate your taking the time to read the book and offer comments.

Last week, while I was sitting on the floor with my granddaughter and not really thinking about anything, ideas started popping into my head. Some of the ideas had occurred before but I’d dismissed them as too much work. Something’s now telling me that 2022 is the time to get moving. A couple of the newer ideas occurred after attending an online publishing workshop a few days ago.

One of the earlier ideas I dismissed came from an online course from marketing guru and author, David Gaughran. He advises re-doing covers on older books and sprucing up book blurbs prior to launching a marketing campaign for a new book in the series. I need to do this for the first four books in my series, as the covers were designed by my former publisher. I also have decided to use IngramSpark to make print books available to libraries etc., another idea I’ve put off for a long time.

When I acquired the rights to the cover art back in 2016, I didn’t realize until much later that the resolution was too low to publish on Amazon. Unfortunately, I had a lot on my plate back then, so only ebooks are available.

I’ve been using Draft2Digital for platforms aside from of Amazon, but one of the new ideas (again from the workshop) is to add PublishDrive to the roster, as they apparently have a larger audience in other countries than D2D does. If any of you have experience with PublishDrive or IngramSpark, especially pitfalls to avoid, I’d love to hear them.

Lastly, for those of you who might not have picked up a copy of the third book in my series, Beneath the Bleak New Moon, this book is now on sale until February 8th for $.99. I really enjoyed researching this book, as I learned a lot about street racing, legal and illegal, for my story. The book can be found through the BookFunnel link HERE:

Following Up On Book Promotion Sites

Last week’s blog about promotion sites generated few responses and those who did respond weren’t familiar with the sites I listed. However, I did come across something helpful while catching up on the many blogs I subscribe to.

Author and marketing guru David Gaughran posts a lot of helpful and interesting information about marketing that includes ads, Amazon algorithms, and many other things. The day after I posted my blog I came across his piece on the Best Book Promotion Sites, which you can find HERE.

Those who’ve been following my blog for a while know that I’ve already taken part in a BookBub promo back on Dec. 31. In June, I also promoted my books on Bargain Booksy and Book Adrenaline, offering the first book in my series, The Opposite of Dark, at the discounted price of $.99. Results showed a small profit, but nothing significant. Next month, I’m trying the same discount with The Fussy Librarian.

1st in Casey Holland transit mysteries

I’ve chosen not to do three or four promos at a time because I want to track the amount of sales for each event to figure out which are the most financially viable investments. With six books in my Casey Holland series, sales can trickle in for two or three months (longer for BookBub) after an event, which I also want to track.

Meanwhile, a colleague also planned a promotion event in June, offering the first book in her series for free. As with my books, hers are available at sites other than Amazon, however when she asked Amazon to price match the book for free, Amazon declined. That didn’t happen to me back in January, so I’m wondering if this has happened to any of you, or if you’ve heard of this happening to other authors? So far, I’ve had no difficulty asking Amazon to price match books I’ve discounted for $.99 this summer, but who knows what will happen in future?