Three Dominant Writing Challenges

Before I get into today’s post, I wanted to let you know that I’ve been on a sales promotion blitz for my Casey Holland mystery series. Until August 28th, all six books can be purchased for under $10 (US) The first one, The Opposite of Dark, is free and the next two are $.99 each. You can see all of the books and sale prices on one page at https://tinyurl.com/myhvfzjp These sale prices are also available on other platforms.

Now, all writers who hope to make a living from their work, or to at least supplement their income, face many challenges. For me, those challenges often boil down to three primary things: time, energy, and skill.

Those who need a day job to pay their bills, are raising kids, or caring for aging parents, are all-too familiar with the time challenge. Over the years, I’ve developed strategies, mainly by preparing for the project(s) I intend to work on that week, and minimizing internet and TV time. I’ve also carved out time by giving up exercise or housework. Not a huge sacrifice really, but there’s a price to be paid regarding exercise, which leads me to my second point. Energy.

Even those of you who’ve carved extra time for writing might discover a lack of energy for a variety of reasons. COVID hasn’t helped, especially with mental health issues, but there are other physical health challenges that I’m finding as I age. For instance, I need to nap more often because my brain becomes foggy after 2:30 p.m. Second, I’m dealing with neck and shoulder pain these days, which has flared up off and on for twenty years. Other writers are enduring health issues that drain them of creative energy or even the inclination to sit in front of the keyboard and start working. Grief, stress, loss of income and/or home, and other uncertainties all contribute, as I’m sure many of you know.

Last but not least, is skill. For newer writers, the question often is, can I do this? Will I ever be good enough to write one publishable story? Is there a better use of my time? For more experienced writers, it’s the inability to find an agent or publisher for their finished novel(s) that results in the same questions. For those who’ve been published, self doubt creeps in with lousy reviews, poor sales, or the sinking feeling that you’re not good enough to keep doing this.

I’ve dealt with all of these issues, and more, over the past four decades, and here are two things that have kept me going. First, I still love writing, editing, publishing, selling, and even some of the marketing stuff.

Second, I don’t constantly berate myself over mistakes and disappointments. At the end of every week, I conclude that I did the best I could with whatever time, energy, and skill I have. I’ve used this mantra for years and it’s helped me come to terms with things. If you think it’ll help you on your creative journey, feel free to use it. You deserve to acknowledge your challenges, and you deserve to give yourself a break. The mountain you’re climbing will always be there, you don’t need to break your back, or your spirit, over it.

Series Promo Event is Up and Running!

Marketing guru David Gaughran has long advised authors to offer their first book for free when promoting a series. Given the tough financial circumstances many readers face these days, it sounds like a good idea to me, so I signed up to be featured on a book promo site called FreeBooksy on Saturday, March 27th.

Because things can always go wrong with changing prices, especially since I need to rely on Amazon’s cooperation to make the book free, the changes have already been made and are now in effect until April 5th. I contacted Amazon on Monday and requested a price match. This is the only option that authors with wide distribution have to make their books free for a short time period. The tricky part is that Amazon can always say no. I had to provide links to their competitors’ sites, showing that the book is indeed free elsewhere. Luckily, I corresponded with a really helpful person, who made the book free the same day.

So, I’m giving away Book #1, The Opposite of Dark. Book. #2, Deadly Accusations is now at $.99.. #3 Beneath the Bleak New Moon is $1.99, #4, The Deep End, is $2.99 as is #5, Knock Knock. My latest, The Blade Man is $3.99.

One of the cooler things Amazon does is to provide a link to the entire series so readers can purchase all six books with just one click. Right now, the entire set can be purchased on amazon.com for $10.35 US! You can find the link HERE.

The books are also available at:

Kobo: https://www.kobo.com/ca/en/ebook/the-opposite-of-dark-2

Apple Books: https://books.apple.com/us/book/id1151714413

Barnes & Noble: https://www.barnesandnoble.com/w/opposite-of-dark-debra-purdy-kong/1101958680?ean=2940153393650

The cost of this Freebooksy campaign is $170.00 US, however, with the Canadian exchange I have to pay over $200, so we’ll see what happens. As Gaughran says, a large part of marketing is all about experimenting, trying new things to see what works and what doesn’t. I still need to put more focus on ads, but I’m not quite ready until I have a clearer understanding of how they work. Wish me luck!