One Promotion Done, Another Underway

Happy April, everyone! I’ve never been a fan of April Fools Day, so no pranks will be found here.

Today launches the start of a brand new promotion I’m taking part in. In a bid to find more newsletter subscribers, I’ve joined a group of 50 other authors, and all are offering free mystery/suspense ebooks if readers sign up to their newsletter. The promo lasts until May 9th , which provides ample time to find great new reads. I have no idea how this event will go, but if I don’t try I won’t have my answer either. The link to all of the offered ebooks is HERE If the link doesn’t work, please let me know!!

Last week’s series promotion on Freebooksy went well, I think. Of course, when you’re trying something new there’s nothing to compare it to. But I sold a couple of hundred ebooks and wound up ranking #52 in the free Kindle books category and #5 in the women sleuths category. This is a rarity for me. I had just over 2,000 downloads on my featured day, but Amazon and other outlets are keeping The Opposite of Dark free until April 5th, and sales are still trickling in. Perhaps the most important part of this exercise is that I improved my discoverability, which is wonderful.

A year ago, I gave no thought to promoting an entire series, or a newsletter, for that matter. I’m stepping out of my comfort zone and taking some risks. One of the best parts is that I’m learning a lot and by sharing my experiences, I’m hoping it’ll help with your strategizing too.

Series Promo Event is Up and Running!

Marketing guru David Gaughran has long advised authors to offer their first book for free when promoting a series. Given the tough financial circumstances many readers face these days, it sounds like a good idea to me, so I signed up to be featured on a book promo site called FreeBooksy on Saturday, March 27th.

Because things can always go wrong with changing prices, especially since I need to rely on Amazon’s cooperation to make the book free, the changes have already been made and are now in effect until April 5th. I contacted Amazon on Monday and requested a price match. This is the only option that authors with wide distribution have to make their books free for a short time period. The tricky part is that Amazon can always say no. I had to provide links to their competitors’ sites, showing that the book is indeed free elsewhere. Luckily, I corresponded with a really helpful person, who made the book free the same day.

So, I’m giving away Book #1, The Opposite of Dark. Book. #2, Deadly Accusations is now at $.99.. #3 Beneath the Bleak New Moon is $1.99, #4, The Deep End, is $2.99 as is #5, Knock Knock. My latest, The Blade Man is $3.99.

One of the cooler things Amazon does is to provide a link to the entire series so readers can purchase all six books with just one click. Right now, the entire set can be purchased on amazon.com for $10.35 US! You can find the link HERE.

The books are also available at:

Kobo: https://www.kobo.com/ca/en/ebook/the-opposite-of-dark-2

Apple Books: https://books.apple.com/us/book/id1151714413

Barnes & Noble: https://www.barnesandnoble.com/w/opposite-of-dark-debra-purdy-kong/1101958680?ean=2940153393650

The cost of this Freebooksy campaign is $170.00 US, however, with the Canadian exchange I have to pay over $200, so we’ll see what happens. As Gaughran says, a large part of marketing is all about experimenting, trying new things to see what works and what doesn’t. I still need to put more focus on ads, but I’m not quite ready until I have a clearer understanding of how they work. Wish me luck!