About three years ago, I came across a number of blogs and FB posts from people who were feeling increasingly overwhelmed with the numerous newsletters, emails, and blogs bombarding them. Some of those people were unsubscribing while others were simply deleting whatever appeared in their inbox. Based on a recent article in MEDIUM, there was a good reason for this. It’s called information fatigue.
The piece says that humans aren’t equipped to handle the huge amount of information coming at them from all directions. It’s one of the reasons I’ve never started a newsletter. Between my weekly blogs, daily Tweets, and intermittent FB announcements, I figure I’m saying enough. Marketing experts will likely disagree, but that’s how it is right now.
The blog also says that all this information is adding to our stress, exhausting us, and even making us dumber. I have no idea if that’s true, but the blog serves as a great reminder that we can control how much information we tune into and where we choose to seek it, whether for entertainment, research, or just staying aware of world events.The piece offers some commonsense tips like taking breaks from technology, going for walks, and shutting off the news. As a news junkie, I’m not sure I can do that especially in these exciting times, but I’ll try. It might just keep my blood pressure low.