My Odd Relationship with Instagram

Last month, the Alliance of Independent Authors posted a good article about how to boost your presence and ultimately book sales on Instagram. There was a lot of useful advice, which you can find HERE. The more I read, however, the more my head started to spin. Among the many suggestions were preparing reels, posting high-quality content regularly, creating a theme, hashtags, being creative in the captions, and much more. Of course, there was the issue of snapping quality photos, which is where I really run into a snag.

Although I enjoy viewing photos on Instagram, I’m not much of a photographer at all. In fact, I rarely think about taking pictures unless on holiday. When I go out for a walk, which isn’t often enough these days, it rarely occurs to me to snap a picture of anything, so you can see my conundrum. I’m just not sure what to photograph. I don’t have a pet right now and when I sit down for a meal, even a fancy scrumptious one, it never occurs to me to take a picture of it. I just can’t seem to get my brain around the idea of integrating photography into my life. On the other hand, I like the quick simplicity of Instagram.

While I like my life, I can’t say it’s overly exciting. I write. I babysit Ellie. I do chores, run errands, exercise a little, and read. I am going for a CT scan this week, which might count as exciting but I’m pretty sure you don’t want to see a photo of that. I sure don’t.

I know some of you are on Instagram because we’re following one another, and if you’d like me to follow you, let me know and I’ll do my best. Right now, I’m just starting to develop the habit of checking in daily, but sometimes that doesn’t happen either. My question is, as writers, do you use Instagram? What is your best means of acquiring followers? Do you feel it’s helpful to find new readers or grow your brand?

Meanwhile, the BookFunnel promo I mentioned a couple weeks ago is midway through, so if you’re interested in a chance to win a $250 gift card or looking for other great mystery reads, please check it out HERE. My 5th Casey Holland mystery, Knock Knock, will be on sale for $.99 until March 31.

Ending the Year With a Promo Bang

The Opposite of Dark, amazon imageI’d planned to end the year quietly and work on production for Casey Holland mystery #6, The Blade Man, but then I got inspired to do some tasks (thanks for your tips Jacqui Murray,). I then learned that BookBub will be featuring my first Casey Holland mystery, The Opposite of Dark, for free on December 31st.

Back on April 3rd’s blog, I pondered the pros and cons of investing a fair bit of money in their promotion site, and after weighing varying opinions, I decided to submit my book. Colleagues warned me that it’s very difficult to get in and would take a while but to keep trying. So, I applied every month only to face rejection. I stopped in September, as the fall was so busy that I forgot about submitting. I remembered again in early December and was shocked to find that I’d been accepted to be featured on Dec. 31st. I told the BookBub contact person that given that this was the last day of year, it should be interesting, and she responded that BookBub’s stats showed little difference between this or regular days. We’ll see.

I’ve extended the offer for an extra day on either side, to ensure the price change is in place by the 31st, so again, it’s a matter of waiting to see the results. I probably won’t know if this is a good investment or not for a while. If readers want to buy subsequent books in the series, it likely won’t happen the same day, but possibly throughout the month of January or even further on.

I also finally took the plunge and joined Instagram just before Christmas, and am currently following just a small number of people as I get a feel for the site. Instagram is different than I expected and I’m not sure how to make the most of it yet, but I’ll figure it out. Someone advised me to have a stash of hashtags ready to use, so I’m working on that. Meanwhile, I’m linking this blog to my account, so we’ll see what happens. If you have any great tips, I’d love to know what they are. You can find me HERE. If you send me your link, I’d be happy to follow you!

I think that’s enough busy-ness for the last week of 2019 and into 2020. Oh, and I have another big announcement, but this one will have to wait until the new year!! Meanwhile Happy New Year!

happy_new_year[1]