$.99 sale for The Opposite of Dark

My newly retired life is already busy, and I’m pretty sure that those of you who’ve been retired a while are either nodding or laughing, because you saw this one coming a mile off. The busy-ness is largely of my own making, though. I did plan to step up my writing and promotion activities between retirement and the birth of my granddaughter in about seven weeks. For the moment, I’m happy to spend more time writing and promoting, although that desire might fade for a while once I’m holding that baby in my arms.

OppositeOfDark_cover_1_frontAs part of this month’s promotion, the price of my Casey Holland mystery #1, The Opposite of Dark will drop from $4.99 for $.99 from June 11 – 25th! Note that Amazon is slow to respond to making the change on some of their sites, like .ca, however the .com and .uk sites reflect the change.

Since most mystery readers prefer to start at the beginning of a series, this is an opportunity to find out how it all began. The book was first published by TouchWood Editions in 2011, but I now have full rights and control of all of my books, which feels pretty good!

Brief description:

When the cops tell Casey that her father was murdered the previous night, Casey doesn’t believe them. After all, she buried her dad three years earlier…or did she?

Ordering links:

Amazon universal link: myBook.to/TheOppositeofDark

Kobo: https://store.kobobooks.com/en-ca/ebook/the-opposite-of-dark-2

Apple itunes: https://itunes.apple.com/us/book/id1151714413

Barnes & Noble: https://www.barnesandnoble.com/w/opposite-of-dark-debra-purdy-kong/1101958680?ean=2940153393650

Canada Council Survey and My BookBub Stats

Last week, Canada Council for the Arts released survey results regarding the impact of COVID-19 on the artistic community. The artistic community includes organizations, groups, and individuals working in arts and culture, so it encompasses a broad spectrum of people.

The report (HERE) is quite detailed but in a nutshell, more than half of the participants (just over 32% responded) felt that the Canadian government’s emergency response fund was helpful. Over half were not applying for assistance, though, for a variety of reasons. Some didn’t think they were eligible while others had income from other sources which they believed disqualified them. Needless to say, artists have been hit hard, but then artists have always had tough challenges.

But writers are adaptable creatures. I’ve already seen authors employing Zoom, podcasts, and Instagram in discussions, readings, and book launches which is very cool. I took part in a discussion hosted by Port Moody Arts on May 14th. Despite a couple of technical glitches with my audio at the beginning, I think it went well. The Facebook link to the recording is HERE.

OppositeOfDark_cover_1_frontSpeaking of online promotion, I finally completed the stats from my one-day BookBub ‘Featured Author’ event back on Dec.31st. I offered my first Casey Holland mystery for free that day on Amazon, Kobo, and Apple ibooks. The stats encompass Jan. 30-Apr. 30, and I’m pretty pleased with the outcome. Note that The Opposite of Dark remained free for 3 or 4 days after the event, although next time I would keep it free for a little longer.

There were over 96,000 downloads of the book and in January I sold 475 ebooks of the other four in the series. (The Blade Man hadn’t been released at that time). Usually, I sell maybe half a dozen ebooks in January if I’m lucky. As anticipated, sales tapered off in the following three months, but I have absolutely no complaints because the point of this was to increase my visibility and I succeeded.

The Opposite of Dark was #1 in Kindle sales by the end of Dec. 31st, and still at #10 on Jan. 2nd. Over 70 people recommended by book on BookBub’s site and I went from 7 reviews to over 150. I can’t imagine how long it would take me to find that many reviewers without this promotion. My net profit was nearly $900, so yes, I think the event was a success and I’m going to apply again next December. I don’t know if it’ll be any easier to get in the second time around, but the contact person there advised me to offer the same title only once a year. It took months to be accepted last time, so who knows what will happen?

I certainly can’t promise that everyone will have the same results. There are uncontrollable factors in any promotional event. We are in a different time now, where money is understandably tight for many people. Mystery/suspense novels are popular, so whether BookBub events work as well for literary novels, niche nonfiction, or children’s books is another matter. I do recommend that you have at least four books before approaching BookBub because the money is made on selling your other books. So, remember to put links into your ebooks, so readers can easily find them. As you can imagine, my challenge these days is selling print books. Here in British Columbia businesses are slowly opening up, but it looks like the book events I’d planned for the summer have been cancelled. I’m keeping my fingers crossed for the fall.

THE OPPOSITE OF DARK:

Amazon: myBook.to/TheOppositeofDark

Kobo: https://www.kobo.com/ca/en/ebook/the-opposite-of-dark-2

Apple Books: https://books.apple.com/us/book/id1151714413