The Indie Showcase presents, Debra Purdy Kong

self-publishing[1]I’m pleased to appear on Richard Dee’s blog today, where I discuss marketing and promoting in a COVID-19 world.

 

via The Indie Showcase presents, Debra Purdy Kong

Canada Council Survey and My BookBub Stats

Last week, Canada Council for the Arts released survey results regarding the impact of COVID-19 on the artistic community. The artistic community includes organizations, groups, and individuals working in arts and culture, so it encompasses a broad spectrum of people.

The report (HERE) is quite detailed but in a nutshell, more than half of the participants (just over 32% responded) felt that the Canadian government’s emergency response fund was helpful. Over half were not applying for assistance, though, for a variety of reasons. Some didn’t think they were eligible while others had income from other sources which they believed disqualified them. Needless to say, artists have been hit hard, but then artists have always had tough challenges.

But writers are adaptable creatures. I’ve already seen authors employing Zoom, podcasts, and Instagram in discussions, readings, and book launches which is very cool. I took part in a discussion hosted by Port Moody Arts on May 14th. Despite a couple of technical glitches with my audio at the beginning, I think it went well. The Facebook link to the recording is HERE.

OppositeOfDark_cover_1_frontSpeaking of online promotion, I finally completed the stats from my one-day BookBub ‘Featured Author’ event back on Dec.31st. I offered my first Casey Holland mystery for free that day on Amazon, Kobo, and Apple ibooks. The stats encompass Jan. 30-Apr. 30, and I’m pretty pleased with the outcome. Note that The Opposite of Dark remained free for 3 or 4 days after the event, although next time I would keep it free for a little longer.

There were over 96,000 downloads of the book and in January I sold 475 ebooks of the other four in the series. (The Blade Man hadn’t been released at that time). Usually, I sell maybe half a dozen ebooks in January if I’m lucky. As anticipated, sales tapered off in the following three months, but I have absolutely no complaints because the point of this was to increase my visibility and I succeeded.

The Opposite of Dark was #1 in Kindle sales by the end of Dec. 31st, and still at #10 on Jan. 2nd. Over 70 people recommended by book on BookBub’s site and I went from 7 reviews to over 150. I can’t imagine how long it would take me to find that many reviewers without this promotion. My net profit was nearly $900, so yes, I think the event was a success and I’m going to apply again next December. I don’t know if it’ll be any easier to get in the second time around, but the contact person there advised me to offer the same title only once a year. It took months to be accepted last time, so who knows what will happen?

I certainly can’t promise that everyone will have the same results. There are uncontrollable factors in any promotional event. We are in a different time now, where money is understandably tight for many people. Mystery/suspense novels are popular, so whether BookBub events work as well for literary novels, niche nonfiction, or children’s books is another matter. I do recommend that you have at least four books before approaching BookBub because the money is made on selling your other books. So, remember to put links into your ebooks, so readers can easily find them. As you can imagine, my challenge these days is selling print books. Here in British Columbia businesses are slowly opening up, but it looks like the book events I’d planned for the summer have been cancelled. I’m keeping my fingers crossed for the fall.

THE OPPOSITE OF DARK:

Amazon: myBook.to/TheOppositeofDark

Kobo: https://www.kobo.com/ca/en/ebook/the-opposite-of-dark-2

Apple Books: https://books.apple.com/us/book/id1151714413

 

Book Launch Memories

Speaking at Golden Ears, Oct 21, 2014This week, I had the pleasure of attending a book launch for a colleague who’s about to have her first children’s book published. It’s been a long haul for her, and I wanted to get my hot-off-the-press copy. Her name, by the way, is Eileen Holland and her book is Sophie Trophy (I hope to have her guest blog in the near future!). It’s a delightful story for the 8 to 10 age group.

Her event Monday night was held in the same room where I launched my second novel back in 2008. Seeing Eileen’s happiness and exuberance brought back great memories of other book launches I’ve attended and hosted, and I have to say there’ve been a few of them. Looking back, I’ve attended launches at arts centers, community halls, libraries, bookstores, a pub, a restaurant, a church, and of course, there’s been a few Facebook online launches.

My first launch back in 1995 is still one of my favorites, not just because this was my first published book but because it was a house party for friends, families, and writing colleagues. We served a lot of food and wine that night, I sold books, and everyone had a good time. Best of all, I didn’t have to worry about being out of the room by a certain time or cleaning up early. Honestly, if I hold another one, I might just do it again, which brings me to my second point. Will I ever do another launch? Even though, I’ll be bringing out book number ten over the next few months, it’s not a question I can answer right now.

While I didn’t hold a physical launch for my latest Casey Holland mystery, Knock Knock, I did the usual launch-day announcements. It was the third week of November and I was in over my head with weekend craft fairs, the day job, and my publisher’s launch of one of my novellas a week after that.

While it’s still gratifying to see a new book in print, I’m not overly excited to be the center of attention again. The speech preparation, venue rental, RSVPs, and catering issues have always caused this introvert a fair bit of anxiety. Still, maybe another house party is the answer. We’ll see. The Blade Man is coming either later this year or early next…I’ll let you know when.

Should I Choose Instagram?

Social network imagesChoosing social media platforms has always been hit and miss with me. Over the years, the two constants have been Twitter and Facebook. I still belong to Goodreads, LinkedIn, and Kindleboards, but no longer take part in group discussions. Frankly, the spamming and contentious attitudes among too many people make discussions less appealing than they once were.

Some writers insist that you need to be everywhere on social media and I can understand their viewpoint. But for me, it’s neither desirable nor practical. There is one I’m considering, though: Instagram. Indeed, I’ve been invited to join by several writers but I can’t make a decision until I’ve visited the site. I know the audience is generally younger, and I do know a gift shop owner who says that it’s really helped raise her store’s profile. People even offer her advice about improving her store window design, etc.

But does a site that focuses on photos really work for a writer? Before I spend a lot of time setting up and sending out photos of my book covers and events and other experiences, I’d like to know what you think. Do you writers out there use Instagram and is it worth your time?

Last week, I read a blog advising writers to stay away from social media period, as it’s become too negative and troll-infested. This person’s argument was that one’s time was better spent on building their business page rather than connecting with people through blogs and group discussions, and suffering abusive and offensive comments.

I’m not attracting enough attention to have that many negative experiences, and maybe never will. I still enjoy FB, Twitter up to a point, and now WordPress, but should I take a closer look at Instagram, or are there other new sites that are useful for writers? I’d be really interested in knowing your thoughts.