Discoverability is one of the indie author’s biggest challenges and it’s often an uphill climb. Big bookstore chains and stores like Costco don’t often feature indies. The good news is that there are always other opportunities to sell your books. The other day, for example, I found a list of recommended free promotion sites, and thought why not list at least one of my books? And that’s where the trip down the rabbit hole began.
One of the first sites I clicked onto, invited me to list my Amazon Author Central page, which I bookmarked quite some time ago. That’s when I discovered that all of my books except The Opposite of Dark had disappeared from that page. Also listed, was an old blog site I hadn’t used in years. My Author Central page wanted an up-to-date RSS feed to link my blog, which I didn’t have, so I went to WordPress and figured out how to do that. Next, I discovered that I actually had two Author Central pages, so I contacted Amazon to figure out how to fix this. The solution was simple, as Amazon merged the two pages for me.
It was a lot of clicking and searching to prepare for just one listing. On the upside, though, my Author Central pages is up to date. Note to self: check in on these sites more often. How many of you list your books on sites then eventually forget about them? I’ve now started a list of all the sites where I’m listed, which I probably should have done ages ago.
I also listed my Casey Holland series on Google play this week, which took a bit of time, although once I got into the rhythm after a couple of books, entering the metadata, blurb, bio, etc. went much quicker. I have no idea if Google Play will result in any sales, but every time I sign up with a book promotion site the option to add Google Play’s link is available. Apparently, they apparently have over a million subscribers, so who knows?
Needless to say, this week I spent more time on marketing than writing, which is not the balance I want. In June, the emphasis needs to be on writing and editing or I’ll never get anything finished.