Luck and the Writer

Four_Leaf_Clover_03[1]Back in February, I discussed the concept of success, after reading Malcolm Gladwell’s book, Outliers: The Story of Success. Today, I want to focus on the concept of luck.

I read an interesting blog about a month ago by thriller writer Joe Konrath. He writes an excellent blog about the writing biz, and as a hybrid author with a substantial backlist, he has a lot to say about publishing, promoting, and marketing. You can find his blog HERE. He also has an interesting take on why most authors’ marketing plans won’t work. What it comes to, in his view, is luck. But the question then becomes, how does one become luckier?

Some people call luck a matter of preparation meeting opportunity. I don’t disagree. I remember reading an article about a Canadian woman who’d been incredibly lucky at winning contests. She had a room filled with prizes. When asked what made her so lucky, she said it was because she probably entered more contests than most people. In fact, she had turned contest-entering into a full time job.

Yesterday, I came across a similar article about folks who constantly win sweepstake prizes. In fact, there’s a whole group of them who take this so seriously that they’re referred to as sweepers. You can read more about them HERE. I was struck by the comment from one of the frequent contest winners, who stated that luck had nothing to do with her large haul. It was about effort and persistence.

Sometimes luck truly does seem to come out of the blue. Maybe a horrific car crash you managed to avoid by just one minute has nothing to do with persistence and effort. Maybe carrying a four-leaf clover or talisman does help some people, who knows?

Personally, I believe that luck often emerges from a series of decisions, opportunities, and right-time, right-place circumstances. But even that’s not the whole picture. Maybe there’s no rhyme nor reason why someone’s thriller gains fabulous attention and mega sales while an equally well-crafted thriller with a gorgeous cover and an amazing back cover blurb doesn’t. We could speculate that if the “unlucky” author had targeted his market differently or tried a different promotion strategy, then maybe it would have made a difference. On the other hand, maybe it wouldn’t have. We can drive ourselves crazy wondering over stuff like that.

Joe’s answer to making one’s luck is to keep writing books. He doesn’t discount using ads, blogs, social media, etc, for promotion, but he makes it clear that those efforts won’t guarantee any sales. Writing is the only thing you can really control, he says, and if you keep doing it and getting better at it, you just might get lucky enough to have a bestseller on your hands. For many of us, isn’t that the dream which lets our imaginations run wild, that gets us out of the bed every morning and open to all possibilities?

Weird and Wacky Special Days

long_one[1].jpgLast week my husband said, “Happy lost socks day,” to which I replied, “Huh?” He told me he’d heard on the radio that this was lost socks day. At that point, he glanced at the three unmatched socks abandoned on his side of the dresser.

Skeptical about whether such a day truly existed, I looked it up and sure, enough, May 9th is indeed officially known as Lost Sock Memorial Day. I found a website called Holiday Insights which lists a whole array of unique and in some cases bizarre special days.

Many months ago, I read a marketing tip advising authors to find a special day to tie in with their books. Who knew that Valentine’s Hallowe’en, Labor Day, Canada Day, and so forth barely cover the massive number of special days we can celebrate. Here’s a few more festive occasions in May that you might want to acknowledge, or not.

May 15 – National Chocolate Chip Day (that’s today. Eat a cookie.)

May 16 – National Sea Monkey Day (why? I wonder)

May 17 – Pack Rat Day (I know people who celebrate this daily)

May 18 – No Dirty Dishes Day (unless you’re on holiday, is that even possible?)

May 18 – Visit Your Relatives Day (maybe they’ll do the dishes)

May 20 – Be a Millionaire Day (wonder how that one works)

May 23 – Lucky Penny Day (a rare event indeed, here in Canada)

May 24 – Don’t Fry Friday (never do)

May 25 – Tap Dance Day (love it!)

May 28 – National Hamburger Day (aren’t most days?)

Of course, more serious holidays are also listed, but the point is there’s pretty much an occasion for everyone. If you like to make greeting cards, just imagine what you could do. If you’re looking for rather unique approaches to marketing your books, the opportunities are endless, so have at it.

Compartmentalizing My Life

mujerdetective-841x1024[1]I have a part-time secretarial job at a university. I’ve worked in a couple of different departments over the past five years, yet only a handful of colleagues from each department know that I’m a mystery writer who spends her free time plotting crimes and coming up with intriguing ways to kill people. You can see why I don’t advertise this fact, right?

Marketing-savvy folks will likely be aghast at my reluctance to discuss my books, and tell me that I’m throwing away plenty of selling opportunities. But the truth is I simply don’t feel that comfortable talking about writing while I’m being paid to do other things. And when you only work four hours a day, you don’t get lunch breaks to sit and chat.

 

Occasionally, on quiet days, someone will ask me a few questions, and I’ll answer them, but I don’t encourage these types of conversations. This week, a colleague asked to purchase a couple of books for birthday presents. While I certainly obliged, I handed the books discreetly to her while no one else was around.

Everybody has a private life and personal challenges, or hobbies…important parts of their lives that they don’t spend much time, if any, yakking about at the office. It seems only natural to compartmentalize our lives. There’s a time and place for each of those boxes to be opened and explored. I’ve learned to pick and choose my times wisely.