Ending the Year With a Promo Bang

The Opposite of Dark, amazon imageI’d planned to end the year quietly and work on production for Casey Holland mystery #6, The Blade Man, but then I got inspired to do some tasks (thanks for your tips Jacqui Murray,). I then learned that BookBub will be featuring my first Casey Holland mystery, The Opposite of Dark, for free on December 31st.

Back on April 3rd’s blog, I pondered the pros and cons of investing a fair bit of money in their promotion site, and after weighing varying opinions, I decided to submit my book. Colleagues warned me that it’s very difficult to get in and would take a while but to keep trying. So, I applied every month only to face rejection. I stopped in September, as the fall was so busy that I forgot about submitting. I remembered again in early December and was shocked to find that I’d been accepted to be featured on Dec. 31st. I told the BookBub contact person that given that this was the last day of year, it should be interesting, and she responded that BookBub’s stats showed little difference between this or regular days. We’ll see.

I’ve extended the offer for an extra day on either side, to ensure the price change is in place by the 31st, so again, it’s a matter of waiting to see the results. I probably won’t know if this is a good investment or not for a while. If readers want to buy subsequent books in the series, it likely won’t happen the same day, but possibly throughout the month of January or even further on.

I also finally took the plunge and joined Instagram just before Christmas, and am currently following just a small number of people as I get a feel for the site. Instagram is different than I expected and I’m not sure how to make the most of it yet, but I’ll figure it out. Someone advised me to have a stash of hashtags ready to use, so I’m working on that. Meanwhile, I’m linking this blog to my account, so we’ll see what happens. If you have any great tips, I’d love to know what they are. You can find me HERE. If you send me your link, I’d be happy to follow you!

I think that’s enough busy-ness for the last week of 2019 and into 2020. Oh, and I have another big announcement, but this one will have to wait until the new year!! Meanwhile Happy New Year!

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Christmas Craft Fair Season Wind-Up

Coquitlam Christmas craft fair, 2019 (2)Following up on last week’s blog about changing writing patterns in December, I’ve spent most of the past six weeks selling my books at various Christmas craft fairs. Happily, it turned out to be a terrific season that exceeded expectations. Expectations are always risky, as the success of any fair is always a gamble. But it’s nearly impossible not to have hopes after investing time and money, not to mention thousands of hours, in one’s writing career.

My first fair was a single-day event at a high school back on Nov. 2nd. The second one was a two-day event a week later. The third was a three-day event over an hour’s drive from home. My booth was next to two booths both selling mustard, which surprisingly brought a fair number of customers to my table. The biggest and busiest show was the three-day Coquitlam Christmas craft fair this past weekend, which is only ten minutes from home.

One of the most satisfying aspects was the repeat customers who’d bought a book the previous year and who came back to buy more. The feedback was exceedingly kind and I couldn’t be more grateful.

If there’s any takeaway from selling at local markets it’s that building an audience and creating word-of-mouth buzz takes time and patience. Still, there are always people who stop to look at the books and say, “I’ve never heard of you.” Some will buy a book while others will walk away. It’s a lot like book signings in that respect, and like book signings, craft fairs create plenty of people-watching opportunities.

I’ve been at the writing/publishing biz long enough to offer tips to those just starting out, and there’s usually a shopper who wants advice about hiring someone to write their story. Others want to know if they should self-publish or look for a publisher. As you can imagine, I’ve had some fairly deep or thought-provoking conversations.

After a total of nine full days of book selling, I’m ready to stop for 2019. It’s always a challenge to spend hours at a table when there are so many other pre-Christmas tasks and errands waiting for me. There’s always the anxiety of wondering if this craft fair will be profitable or a loss (some fair fees are quite steep). Still, there’ve been far more pros than cons over the years, and I wouldn’t trade the experiences for anything.

Luck and the Writer

Four_Leaf_Clover_03[1]Back in February, I discussed the concept of success, after reading Malcolm Gladwell’s book, Outliers: The Story of Success. Today, I want to focus on the concept of luck.

I read an interesting blog about a month ago by thriller writer Joe Konrath. He writes an excellent blog about the writing biz, and as a hybrid author with a substantial backlist, he has a lot to say about publishing, promoting, and marketing. You can find his blog HERE. He also has an interesting take on why most authors’ marketing plans won’t work. What it comes to, in his view, is luck. But the question then becomes, how does one become luckier?

Some people call luck a matter of preparation meeting opportunity. I don’t disagree. I remember reading an article about a Canadian woman who’d been incredibly lucky at winning contests. She had a room filled with prizes. When asked what made her so lucky, she said it was because she probably entered more contests than most people. In fact, she had turned contest-entering into a full time job.

Yesterday, I came across a similar article about folks who constantly win sweepstake prizes. In fact, there’s a whole group of them who take this so seriously that they’re referred to as sweepers. You can read more about them HERE. I was struck by the comment from one of the frequent contest winners, who stated that luck had nothing to do with her large haul. It was about effort and persistence.

Sometimes luck truly does seem to come out of the blue. Maybe a horrific car crash you managed to avoid by just one minute has nothing to do with persistence and effort. Maybe carrying a four-leaf clover or talisman does help some people, who knows?

Personally, I believe that luck often emerges from a series of decisions, opportunities, and right-time, right-place circumstances. But even that’s not the whole picture. Maybe there’s no rhyme nor reason why someone’s thriller gains fabulous attention and mega sales while an equally well-crafted thriller with a gorgeous cover and an amazing back cover blurb doesn’t. We could speculate that if the “unlucky” author had targeted his market differently or tried a different promotion strategy, then maybe it would have made a difference. On the other hand, maybe it wouldn’t have. We can drive ourselves crazy wondering over stuff like that.

Joe’s answer to making one’s luck is to keep writing books. He doesn’t discount using ads, blogs, social media, etc, for promotion, but he makes it clear that those efforts won’t guarantee any sales. Writing is the only thing you can really control, he says, and if you keep doing it and getting better at it, you just might get lucky enough to have a bestseller on your hands. For many of us, isn’t that the dream which lets our imaginations run wild, that gets us out of the bed every morning and open to all possibilities?

Weird and Wacky Special Days

long_one[1].jpgLast week my husband said, “Happy lost socks day,” to which I replied, “Huh?” He told me he’d heard on the radio that this was lost socks day. At that point, he glanced at the three unmatched socks abandoned on his side of the dresser.

Skeptical about whether such a day truly existed, I looked it up and sure, enough, May 9th is indeed officially known as Lost Sock Memorial Day. I found a website called Holiday Insights which lists a whole array of unique and in some cases bizarre special days.

Many months ago, I read a marketing tip advising authors to find a special day to tie in with their books. Who knew that Valentine’s Hallowe’en, Labor Day, Canada Day, and so forth barely cover the massive number of special days we can celebrate. Here’s a few more festive occasions in May that you might want to acknowledge, or not.

May 15 – National Chocolate Chip Day (that’s today. Eat a cookie.)

May 16 – National Sea Monkey Day (why? I wonder)

May 17 – Pack Rat Day (I know people who celebrate this daily)

May 18 – No Dirty Dishes Day (unless you’re on holiday, is that even possible?)

May 18 – Visit Your Relatives Day (maybe they’ll do the dishes)

May 20 – Be a Millionaire Day (wonder how that one works)

May 23 – Lucky Penny Day (a rare event indeed, here in Canada)

May 24 – Don’t Fry Friday (never do)

May 25 – Tap Dance Day (love it!)

May 28 – National Hamburger Day (aren’t most days?)

Of course, more serious holidays are also listed, but the point is there’s pretty much an occasion for everyone. If you like to make greeting cards, just imagine what you could do. If you’re looking for rather unique approaches to marketing your books, the opportunities are endless, so have at it.

Compartmentalizing My Life

mujerdetective-841x1024[1]I have a part-time secretarial job at a university. I’ve worked in a couple of different departments over the past five years, yet only a handful of colleagues from each department know that I’m a mystery writer who spends her free time plotting crimes and coming up with intriguing ways to kill people. You can see why I don’t advertise this fact, right?

Marketing-savvy folks will likely be aghast at my reluctance to discuss my books, and tell me that I’m throwing away plenty of selling opportunities. But the truth is I simply don’t feel that comfortable talking about writing while I’m being paid to do other things. And when you only work four hours a day, you don’t get lunch breaks to sit and chat.

 

Occasionally, on quiet days, someone will ask me a few questions, and I’ll answer them, but I don’t encourage these types of conversations. This week, a colleague asked to purchase a couple of books for birthday presents. While I certainly obliged, I handed the books discreetly to her while no one else was around.

Everybody has a private life and personal challenges, or hobbies…important parts of their lives that they don’t spend much time, if any, yakking about at the office. It seems only natural to compartmentalize our lives. There’s a time and place for each of those boxes to be opened and explored. I’ve learned to pick and choose my times wisely.