Finally, a Newsletter

Those who’ve followed my blog for a while know that I was resistant to starting a newsletter. After all, I keep a blog, shouldn’t that be enough? Well, based on what I’ve now learned, the answer is no, for a couple of reasons.

First, any mail list I create is mine. As was pointed out to me by others, Facebook, Twitter, BookBub, WordPress, and LinkedIn etc. could disappear overnight for various reasons and I’d lose all of my contacts and followers. I’ve seen authors be banned on FB and Twitter, lose their ads, or have other things diminish their presence. Whatever happens to social platforms over time, I’ll still have my email list of subscribers.

Secondly, I’ve learned that I am not my readers. The newsletter will therefore be written for people who are interested in my mysteries or who are curious about me as an author. I’ll be focusing on insights about other authors’ mysteries, the writing process, and also sharing excerpts, and book cover reveals.

To that end, if you wish to join my mail list, I’m giving away a free ebook of my first Casey Holland mystery, The Opposite of Dark, for the next couple of months in order to help build my list. You can click on the link HERE, which should take you to my original landing page inviting you to subscribe.

I’ve chosen SendFox as my provider because it doesn’t have a lot of bells and whistles and the current price is just a one-time offer of $49.00. In other words, no monthly fee!. SendFox is fairly new and there might be glitches to sort out, so hopefully it’ll work for you.

What you should see is my original landing page. Once you subscribe, you should receive a welcome page with the link to the free ebook. This will take you to BookFunnel, which is a great service for readers and authors to giveaway their stories, send Advance Review Copies, and do joint promotions with other authors. If you want to learn more, you can find the link HERE.

BookFunnel will then ask you which email address you’d like your book sent to and voila it should work. A couple days after that you’ll receive a follow-up email from me asking if you received your book. If you do sign up, let me know how it goes, so I can work out any glitches.

I plan to send a newsletter at the beginning of each month, so my first one will be in March. If you’re thinking about starting your own newsletter, but aren’t sure where to start, I recommend reading Newsletter Ninja by Tammi Labrecque, which I’ve recommended before. It really helped change my thinking. Now I just have to change my mindset about ads.

#amblogging: Too Much Info in Your Life? Probably

About three years ago, I came across a number of blogs and FB posts from people who were feeling increasingly overwhelmed with the numerous newsletters, emails, and blogs bombarding them. Some of those people were unsubscribing while others were simply deleting whatever appeared in their inbox. Based on a recent article in MEDIUM, there was a good reason for this. It’s called information fatigue.

The piece says that humans aren’t equipped to handle the huge amount of information coming at them from all directions. It’s one of the reasons I’ve never started a newsletter. Between my weekly blogs, daily Tweets, and intermittent FB announcements, I figure I’m saying enough. Marketing experts will likely disagree, but that’s how it is right now.

The blog also says that all this information is adding to our stress, exhausting us, and even making us dumber. I have no idea if that’s true, but the blog serves as a great reminder that we can control how much information we tune into and where we choose to seek it, whether for entertainment, research, or just staying aware of world events.mainstream-media[1]The piece offers some commonsense tips like taking breaks from technology, going for walks, and shutting off the news. As a news junkie, I’m not sure I can do that especially in these exciting times, but I’ll try. It might just keep my blood pressure low.