Unexpected Goals, Who Knew?

First, thanks to those who volunteered to beta read my Casey Holland novella. I truly appreciate your taking the time to read the book and offer comments.

Last week, while I was sitting on the floor with my granddaughter and not really thinking about anything, ideas started popping into my head. Some of the ideas had occurred before but I’d dismissed them as too much work. Something’s now telling me that 2022 is the time to get moving. A couple of the newer ideas occurred after attending an online publishing workshop a few days ago.

One of the earlier ideas I dismissed came from an online course from marketing guru and author, David Gaughran. He advises re-doing covers on older books and sprucing up book blurbs prior to launching a marketing campaign for a new book in the series. I need to do this for the first four books in my series, as the covers were designed by my former publisher. I also have decided to use IngramSpark to make print books available to libraries etc., another idea I’ve put off for a long time.

When I acquired the rights to the cover art back in 2016, I didn’t realize until much later that the resolution was too low to publish on Amazon. Unfortunately, I had a lot on my plate back then, so only ebooks are available.

I’ve been using Draft2Digital for platforms aside from of Amazon, but one of the new ideas (again from the workshop) is to add PublishDrive to the roster, as they apparently have a larger audience in other countries than D2D does. If any of you have experience with PublishDrive or IngramSpark, especially pitfalls to avoid, I’d love to hear them.

Lastly, for those of you who might not have picked up a copy of the third book in my series, Beneath the Bleak New Moon, this book is now on sale until February 8th for $.99. I really enjoyed researching this book, as I learned a lot about street racing, legal and illegal, for my story. The book can be found through the BookFunnel link HERE:

Finally, a Newsletter

Those who’ve followed my blog for a while know that I was resistant to starting a newsletter. After all, I keep a blog, shouldn’t that be enough? Well, based on what I’ve now learned, the answer is no, for a couple of reasons.

First, any mail list I create is mine. As was pointed out to me by others, Facebook, Twitter, BookBub, WordPress, and LinkedIn etc. could disappear overnight for various reasons and I’d lose all of my contacts and followers. I’ve seen authors be banned on FB and Twitter, lose their ads, or have other things diminish their presence. Whatever happens to social platforms over time, I’ll still have my email list of subscribers.

Secondly, I’ve learned that I am not my readers. The newsletter will therefore be written for people who are interested in my mysteries or who are curious about me as an author. I’ll be focusing on insights about other authors’ mysteries, the writing process, and also sharing excerpts, and book cover reveals.

To that end, if you wish to join my mail list, I’m giving away a free ebook of my first Casey Holland mystery, The Opposite of Dark, for the next couple of months in order to help build my list. You can click on the link HERE, which should take you to my original landing page inviting you to subscribe.

I’ve chosen SendFox as my provider because it doesn’t have a lot of bells and whistles and the current price is just a one-time offer of $49.00. In other words, no monthly fee!. SendFox is fairly new and there might be glitches to sort out, so hopefully it’ll work for you.

What you should see is my original landing page. Once you subscribe, you should receive a welcome page with the link to the free ebook. This will take you to BookFunnel, which is a great service for readers and authors to giveaway their stories, send Advance Review Copies, and do joint promotions with other authors. If you want to learn more, you can find the link HERE.

BookFunnel will then ask you which email address you’d like your book sent to and voila it should work. A couple days after that you’ll receive a follow-up email from me asking if you received your book. If you do sign up, let me know how it goes, so I can work out any glitches.

I plan to send a newsletter at the beginning of each month, so my first one will be in March. If you’re thinking about starting your own newsletter, but aren’t sure where to start, I recommend reading Newsletter Ninja by Tammi Labrecque, which I’ve recommended before. It really helped change my thinking. Now I just have to change my mindset about ads.