When I first began selling my novels at craft fairs five years ago, I was occasionally asked if they were available as ebooks, which they were, and still are. Most customers owned Kindles and a few had other e-readers. This year, however, the most frequent question is “Are your books available in audio?”
The answer is not yet, but it looks like I’ll need to do so soon. Based on what I’ve read and heard this year, other writers are saying the same thing. While audio books are rapidly rising in popularity, however, the majority of people I spoke with don’t actually buy them, but borrow audio books from the library. This is anecdotal information, of course. Still, it does appears that this is where my market is.
First, I need to research how to go about creating an audio version of my books. If any of you are aware of a good service, please let me know. I’m especially looking for Canadian options to avoid the high U.S. exchange rate.
Also, please note that I’ll be away this week from Wednesday to Friday, but will catch up on your comments and thoughts then. Thank you!
Whenever I sell my books at craft fairs, I know that only a small percentage of attendees read novels. People generally don’t come to craft fairs to buy books, and some even tell me that they don’t read period.
How folks spend their free time is of course up to them, but a growing number of studies show that non-readers are not only missing out on great entertainment, but losing out on an opportunity to improve their mental state.
I came across a blog about a study that showed the positive impact of reading to combat loneliness, mental health issues, and dementia among seniors. You can read the blog HERE, and another link will take you to the full report (it’s 50 pages long, so I didn’t read it all), but the bottom line is that reading matters a great deal to one’s overall brain health.
In Canada, we do a good job of encouraging young people to read. Almost every parent I know read to their kids when they were toddlers and during their elementary school years. Reading and books are a big part of school life, but what about the other end of the age spectrum? What happens when real-life demands take people away from reading, and they’ve long forgotten the joy of immersing oneself in a good story?
If you know of someone, of any age, who’s suffering through loneliness, memory loss, depression, or other mental health issues, give them a good book, or take them on a trip to the library, or maybe even read to them. It’s a simple way to improve the quality of one’s life and might just help revive the joy of letting one’s imagination escape into brand new worlds. The more readers there are, the better off the world is.