My Odd Relationship with Instagram

Last month, the Alliance of Independent Authors posted a good article about how to boost your presence and ultimately book sales on Instagram. There was a lot of useful advice, which you can find HERE. The more I read, however, the more my head started to spin. Among the many suggestions were preparing reels, posting high-quality content regularly, creating a theme, hashtags, being creative in the captions, and much more. Of course, there was the issue of snapping quality photos, which is where I really run into a snag.

Although I enjoy viewing photos on Instagram, I’m not much of a photographer at all. In fact, I rarely think about taking pictures unless on holiday. When I go out for a walk, which isn’t often enough these days, it rarely occurs to me to snap a picture of anything, so you can see my conundrum. I’m just not sure what to photograph. I don’t have a pet right now and when I sit down for a meal, even a fancy scrumptious one, it never occurs to me to take a picture of it. I just can’t seem to get my brain around the idea of integrating photography into my life. On the other hand, I like the quick simplicity of Instagram.

While I like my life, I can’t say it’s overly exciting. I write. I babysit Ellie. I do chores, run errands, exercise a little, and read. I am going for a CT scan this week, which might count as exciting but I’m pretty sure you don’t want to see a photo of that. I sure don’t.

I know some of you are on Instagram because we’re following one another, and if you’d like me to follow you, let me know and I’ll do my best. Right now, I’m just starting to develop the habit of checking in daily, but sometimes that doesn’t happen either. My question is, as writers, do you use Instagram? What is your best means of acquiring followers? Do you feel it’s helpful to find new readers or grow your brand?

Meanwhile, the BookFunnel promo I mentioned a couple weeks ago is midway through, so if you’re interested in a chance to win a $250 gift card or looking for other great mystery reads, please check it out HERE. My 5th Casey Holland mystery, Knock Knock, will be on sale for $.99 until March 31.

Clearing Out Information Overload

The other night, I was browsing through one of my bookmarked file folders on publishing and marketing. It was a shock to find nearly 200 articles going back to 2013 and I wound up deleting plenty. Some links no longer worked. Some of the information had been saved more than once at different time periods, and some was simply irrelevant now.

A number of how-to articles bragged about how easy it is to self-publish. Hmm. While writing and producing a book might not be rocket science for some, it’s incredibly challenging for others. For me, production is a months-long process that requires a lot of attention to detail.

I was also struck by the contradiction in marketing strategies. Again, many of the articles and blogs made their ‘5 steps to successful marketing’ sound simple. Some articles recommended getting on as many platforms as possible. Others said don’t bother with social media at all, just create a website and a mail list. As I write this, I’m still trying to sort through the articles which resonate with my current needs.

One thing is clear. The number of how-to articles on self-publishing and marketing articles is mind boggling. If authors are confused and overwhelmed, I get it. Because I have a clear understanding of my objectives, my budget, and the time it takes me to write, produce and market a book, I’ve also become more realistic and less patient with the ‘5 easy steps to self-publishing’ guides.

I imagine many of you are inundated with information on social media or blogs popping into your inbox. I’d love to know if you find any publishing or marketing articles that have been especially useful for you. Or are you paring down like I am?

Finally, a Newsletter

Those who’ve followed my blog for a while know that I was resistant to starting a newsletter. After all, I keep a blog, shouldn’t that be enough? Well, based on what I’ve now learned, the answer is no, for a couple of reasons.

First, any mail list I create is mine. As was pointed out to me by others, Facebook, Twitter, BookBub, WordPress, and LinkedIn etc. could disappear overnight for various reasons and I’d lose all of my contacts and followers. I’ve seen authors be banned on FB and Twitter, lose their ads, or have other things diminish their presence. Whatever happens to social platforms over time, I’ll still have my email list of subscribers.

Secondly, I’ve learned that I am not my readers. The newsletter will therefore be written for people who are interested in my mysteries or who are curious about me as an author. I’ll be focusing on insights about other authors’ mysteries, the writing process, and also sharing excerpts, and book cover reveals.

To that end, if you wish to join my mail list, I’m giving away a free ebook of my first Casey Holland mystery, The Opposite of Dark, for the next couple of months in order to help build my list. You can click on the link HERE, which should take you to my original landing page inviting you to subscribe.

I’ve chosen SendFox as my provider because it doesn’t have a lot of bells and whistles and the current price is just a one-time offer of $49.00. In other words, no monthly fee!. SendFox is fairly new and there might be glitches to sort out, so hopefully it’ll work for you.

What you should see is my original landing page. Once you subscribe, you should receive a welcome page with the link to the free ebook. This will take you to BookFunnel, which is a great service for readers and authors to giveaway their stories, send Advance Review Copies, and do joint promotions with other authors. If you want to learn more, you can find the link HERE.

BookFunnel will then ask you which email address you’d like your book sent to and voila it should work. A couple days after that you’ll receive a follow-up email from me asking if you received your book. If you do sign up, let me know how it goes, so I can work out any glitches.

I plan to send a newsletter at the beginning of each month, so my first one will be in March. If you’re thinking about starting your own newsletter, but aren’t sure where to start, I recommend reading Newsletter Ninja by Tammi Labrecque, which I’ve recommended before. It really helped change my thinking. Now I just have to change my mindset about ads.

October is Cyber Security Awareness Month

As a crime writer who studied criminology in college, I’ve always had a particular interest reading and writing about white-collar crime. A few years ago, I maintained two blogs a week, one devoted solely to the wacky, bizarre, and disturbing goings on in white-collar crime capers. Needless to say, there was a lot to write about.

My first two published mysteries, Taxed to Death (now out of print) and Fatal Encryption, were about fraud and computer hacking respectively. It’s still a topic that’s dear to my heart, and as you well know, computer hacking, scams, and other forms of fraud are more prevalent than ever. Whether we know it or not, just about all of us have been hacked and invaded at one time or another.

Cyber SecurityOctober is Cyber Security Awareness Month, and there are plenty of things we can each do to help protect ourselves and our families. Seniors are especially vulnerable, but so are teens who are acquiring their first credit cards and paying with debit cards or through other means that were unheard of a decade ago.

One thing you can do right now is check your social media sites. I see many people on Facebook receiving hearty congratulations for their birthdays. I see frequent pictures of family members and children from folks who include all sorts of personal information that just shouldn’t be there. If you can restrain yourself from revealing too much, then do so.

When you join a social media site, you don’t have to fill out every bit of personal information about yourself. In fact, I’d advise you not to. Facebook, etc, is one of the few places where you shouldn’t be completely forthcoming about your age and birthdate, family names and so forth. You never know who’s watching and learning all about you, as if we didn’t already know this, right?

For great tips and reminders about staying safe, please visit StaySafeOnLine .