Following Up On Book Promotion Sites

Last week’s blog about promotion sites generated few responses and those who did respond weren’t familiar with the sites I listed. However, I did come across something helpful while catching up on the many blogs I subscribe to.

Author and marketing guru David Gaughran posts a lot of helpful and interesting information about marketing that includes ads, Amazon algorithms, and many other things. The day after I posted my blog I came across his piece on the Best Book Promotion Sites, which you can find HERE.

Those who’ve been following my blog for a while know that I’ve already taken part in a BookBub promo back on Dec. 31. In June, I also promoted my books on Bargain Booksy and Book Adrenaline, offering the first book in my series, The Opposite of Dark, at the discounted price of $.99. Results showed a small profit, but nothing significant. Next month, I’m trying the same discount with The Fussy Librarian.

1st in Casey Holland transit mysteries

I’ve chosen not to do three or four promos at a time because I want to track the amount of sales for each event to figure out which are the most financially viable investments. With six books in my Casey Holland series, sales can trickle in for two or three months (longer for BookBub) after an event, which I also want to track.

Meanwhile, a colleague also planned a promotion event in June, offering the first book in her series for free. As with my books, hers are available at sites other than Amazon, however when she asked Amazon to price match the book for free, Amazon declined. That didn’t happen to me back in January, so I’m wondering if this has happened to any of you, or if you’ve heard of this happening to other authors? So far, I’ve had no difficulty asking Amazon to price match books I’ve discounted for $.99 this summer, but who knows what will happen in future?

Cover Reveal for The Blade Man

Today’s the day! I’m delighted to reveal the cover for Casey Holland Mystery #6,The Blade Man. Once again the designers at Deranged Doctor Design have done a terrific job.

The Blade Man, front cover

Some of you know that this series features the personal and professional life of transit security officer, Casey Holland, so every cover has some sort of transit theme. This cover captures the noir feel of this story.

The book will be launched on Wednesday February 12th, and goes to the printer this week. I’m still in the midst of preparing the ebook version but it will be done before this month is over for pre-orders. Meanwhile, here’s the back cover blurb:

Who is the Blade Man and why has this mysterious loner been attacking Mainland Public Transport bus drivers? And who is trying to burn MPT down? The company’s president suspects an inside job and orders security officer Casey Holland to launch an internal investigation or face termination.

Convinced that she’s being set up to fail, Casey feels the pressure. With her and Lou’s wedding only weeks away, Casey desperately needs answers, but anger at work and on the streets thwart her efforts. Nor do the police welcome her help.

More employees are attacked, and the president forces Casey to take deeper risks. But how much is too much? How far must she go before facing off with him and MPT’s enemies? Find out in this explosive sixth installment of Casey Holland transit mysteries.

Stay tuned!