Book Launch Prep: It’s a Journey

Whether you’re self-published or traditionally published, promotion and marketing is your responsibility. This means preparing for a book launch far in advance. For me, the task includes writing blogs, newsletters, and making social media announcements. It also involves updating my website along with other platforms like BookBub and mt Amazon’s Author Central page.

Planning in-person and online events is also part of the process. Book signings, readings, and podcast interviews are the norm these days. For some authors, social media ads are a must, although I won’t use them until I better understand how they work, as they can cost inexperienced authors a lot of money with little results. Then comes the launch date itself, plus post-launch date events such as blog tours and book promotion sites.

To keep track of all this, I prepare a publication checklist, which is now two pages long. I use a template that came from The Creative Academy, as I recall, but a quick google search undoubtedly provides many other sources, if you wish to use one. As many of you already know, book launches take a great deal of effort to gain any attention among the millions of published titles out there.

A Gold Satin Murder which will be launched two weeks from today. I’m very fortunate to have been invited to share a launch/reading evening with a colleague who’s releasing his third mystery. I’m doing a couple of other shared events this fall, which is far more fun than going it alone.

Aside from sending out my newsletter, staying on top of social media and updating my website, I’m also faced with the task of updating the front and back matter in the previous six books. When I first started posting ebooks in 2016, no one seemed too concerned that a work of fiction lacked a list of chapter links, but that’s a thing now. I also need to add a link to book #7 at the back of each book. As marketing gurus also suggest, I should also add a sample chapter of the next installment at the end of each book.

As you can see, there’s still work to be done, but the key is to pace myself and enjoy the process as much as I can. Given that I’ve gone through this before, I feel a little more confident, yet something unexpected can crop up and inevitably there’s something I missed. But I’m also learning not to worry about it as much.

To pre-order A Gold Satin Murder:

Amazon: https://mybook.to/AGoldSatinMurder

Kobo Canada: https://www.kobo.com/ca/en/ebook/a-gold-satin-murder

Kobo U.S. https://www.kobo.com/us/en/ebook/a-gold-satin-murder

Apple books: https://books.apple.com/us/book/id6443255297

Barnes & Noble: https://www.barnesandnoble.com/w/a-gold-satin-murder-debra-purdy-kong/1141951058?ean=2940166433930

Google Play: https://play.google.com/store/books/details/Debra_Purdy_Kong_A_Gold_Satin_Murder?id=FxF_EAAAQBAJ

A Gold Satin Murder Pre-Order and Upcoming Conference

LAUNCH DATE – SEPT 8

After last week’s blog and supportive comments, I took the plunge and uploaded A Gold Satin Murder onto Draft2Digital and Amazon. So, I’m thrilled to announce that the ebook versions of A Gold Satin Murder are ready for pre-order.

D2D’s universal link includes, Kobo and Apple Books. As I write this Barnes & Noble (Nook) is still processing the submission. You can find D2D’s link HERE.

Amazon’s universal link is HERE:

I’ll be preparing the print version over the next few days.

Back in the early spring I was invited to take part in a panel at the annual When Words Collide Conference. I was reluctant at first because I knew my daughter’s baby was due within two days of that date, but they persuaded me. I’ll be taking part in a panel called Badges? What Badges?, on Saturday Aug. 13 at 8:00 a.m. PST. We’ll be discussing amateur sleuth mysteries, among other things.

This virtual conference, from Aug. 12 – 14, is free and has a great roster of panelists. The conference isn’t just for mystery writers but for other genres. Fantasy author Terry Brooks is one of the Guests of Honour! Master classes will also be offered plus podcasts of all sorts that you can listen to. If you’re interested, check out the link HERE.

Last but not least, two nights ago I became a grandma for the second time. More on that next week. What a summer!

Letting Go of Manuscripts, or Not

On Monday, I spent three and a half hours poring over the last three chapters of my 7th Casey Holland mystery. It’s one of the many times I’ve gone through this book. I’ve stepped up the final tweaking over the past two weeks because I know I’ll be uploading the book this week to Amazon and other sites. But I’m finding it difficult to let go of this one, and it worries me a little. I might be turning into more of a perfectionist than I want to be. I’ve reached the stage where I’m changing a few words back to what they were before, a sure signal that it’s time to move on.

To be honest, my unwillingness to let this novella go might be because this could well be my last Casey mystery. There are a number of reasons for this, but the primary one is that I’m eager to explore new characters and concepts in different series and genres. It’s tough because I’ve been with Casey for many years and have file folders containing notes for future books. Whether I write another installment will depend on how this one is received.

As some of you know, I’ve been writing an urban fantasy for some time, and the feedback from my critique group will be completed in a few weeks. I’ve also been working on the query letter and synopsis. At 120,000+ words, which still needs paring down, I just don’t see myself self-publishing something that large. Since I’m in no rush to publish, I’d like to venture back into traditional publishing, however we’ll see how it goes. I might think differently a year from now.

Speaking of letter go, about three years ago, I wrote the first draft of another novella mystery. The first two books were published with a small press that has now folded and again, I’m deciding whether to let this series go, or re-read the first draft to see if I should continue on.

Also, several months ago, I began outlining a new paranormal series that incorporates both mystery and fantasy, and I’ve been wondering what to do about that as well. As you can see, this writer’s life could either turn into a productive hot mess or even fizzle away, depending on my decisions.

Happily, with a new grandbaby arriving in a few days and a home reno project about to start, there’s plenty of things to keep me from constantly fretting over writing decisions. I do believe that everything will sort itself out. The goal is to be happy with my choices. It’s just a matter of deciding what fits best with short and long-term goals.

This and That, and a Cover Reveal!

Rather than fill your inbox with multiple blogs, this one’s a catchup on events over the past two weeks. First, the Art on the Vine was great fun and a highly successful fundraiser for the Osteoporosis Society. Although it had rained most of June, the 26th was unusually hot and dry, so I wore a summer dress for the first time this year. Townhip7 Winery will be hosting another event on Aug. 28th and I can’t wait. On July 14th, I’m also sharing a table with Western Sky Books at a local farmer’s market, so that should be enjoyable, too. Farmers markets have generally been good places to sell books for me in the past, although the last time took part was in the summer of 2019.

I like that wine is the focus of this photo

If you’re looking for more summer reads, I’ve lined up two more BookFunnel events. The first is a newsletter signup that offers free crime fiction ebooks, including my first Casey Holland mystery. This provocative event is is called Mysteries, Suspense, Thrillers. The Unexplained, which is available HERE.

The second event is offering discounted ebooks with no signup required. My second Casey Holland mystery, Deadly Accusations, is part of an event called Murders, Mysteries and the Paranormal, and will be on sale for $.99 all July. You can find the link HERE:

As I’ve mentioned in the past, I’ve been working on my 7th Casey Holland mystery, and I’m thrilled to say it’ll be released on Thursday, September 8th. This novella is a quick read that’s much lighter in tone than the previous books, and it’s a real change from the typical characters Casey encounters. Stay tuned for more info in a couple of weeks, but for now, here’s the cover!

My daughter starts maternity leave at the end of this month, so my babysitting schedule will be less frequent and more spontaneous. Hubby and I have also decided to downsize our house over the next 12 months, but first up are renos to a couple of rooms in our home. My retirement seems to be picking up the pace, at least for now. Maybe it’s a good thing that I’m only publishing shorter works these days 🙂

Virtual Mystery Conference, May 24 – 28

I’m back to babysitting this week, so things are a little slower on the writing front, however, I wanted to share info about the Maple Leaf Mystery Conference coming up next week.

It’s a virtual event and for a $25 fee you can attend interviews with Ian Rankin, Rick Mofina, Maureen Jennings and many others. There will also be several panel discussions over this four-day event on a variety of topics for mystery readers and writers. For more info about the program and registration, please check out the link HERE.

I’m not affiliated with the conference and won’t be able to participate this year, but a number of my colleagues are taking part, and I’m excited for them. I will be taking part in a conference in mid-August, but I’ll save that info for a later date.

Free and Discounted Mysteries For You

Before I launch into today’s topics, I want to say that Canadian Independent Bookstore Day last Saturday was a great success for our local store, Western Sky Books. This was their best event ever, and it was heartwarming to see supporters come out in droves. It was great fun to see a number of writers I hadn’t seen in person in more than two years, and one author I hadn’t seen in a decade!

So, here we are in May, one of my favorite months of the year. The weather’s warming slowly although there’s still a fair bit of rain and cloud hovering over BC’s lower mainland these days. Flowers are blooming, albeit slower than last year. Since I was married in mid-May nearly 34 years ago and our family always celebrates Mother’s Day, it’s a special month.

This weekend, I’m offering great deals on most of the titles in my 6-book Casey Holland series this weekend, which ends on May 9th. You can find the link to the entire series with just one click HERE. By clicking on that page, you’ll see that the combined price for all the books is under $10.

I’m also taking part in two BookFunnel events offering free mystery ebooks all month. One is the Leading Ladies of Mystery giveaway featuring female lead characters. The link is HERE.

The other offer focuses on mystery and suspense titles, with either male or female protagonists, which you can find HERE.

So, please take advantage of these opportunities. Summer’s coming and it’s time to load up your devices with new books as you prepare for holidays or at least a little more downtime. Couldn’t we all use some R & R and escapes into great fiction?

Celebrating Canadian Independent Bookstore Day

Every year, Canada celebrates independent bookstores and this year the celebration takes place on Saturday, April 30th.

As stated on the Canadian Independent Booksellers Association (CIBA) website, this is a day when authors, illustrators, readers, publishers, booksellers, and other supporters come together to celebrate indie stores. Managers and staff go out of their way to support authors, and as you can imagine, they’ve had a tough go of it during the pandemic. This year, stores are welcoming people back with open arms. The CIBA is also offering a contest for book lovers which you can check out on their website HERE.

For my local blogging friends, Western Sky Books in Port Coquitlam has invited me to take part in selling my books from 3:00 to 4:00 p.m. I’m thrilled to be sharing space with fellow authors Janie Chang and Priscilla Omulo. So, come by and say hi. Other authors will be at Western Sky throughout the day. To learn more, check out their website HERE.

Western Sky is the venue where I launched my 6th Casey Holland mystery in February 2020.

To those of you outside Canada, do you have similar events in the U.S., UK, or Australia?

Welcoming Guest Mystery Author, Winona Kent

I’m delighted to host colleague and fellow BC mystery author, Winona Kent, this week. She’s just released her 4th Jason Davey mystery, Ticket to Ride, which I’ve finished reading and really enjoyed. If you like entertaining whodunits set in England and are a music fan, then this book is a must read. Winona’s post discusses an interesting and relatable aspect about herself and one of the characters in her book so, take it away Winona!

After a gap of about eight years, I’ve made a concerted effort to embrace social networking. I’ve just released a new novel, and this time I’m determined to work flat out at promoting it online. If nothing else, it’s causing my creative brain to go into overtime. I haven’t been this busy in decades.

I’ve written all kinds of posts (I know I’ve driven my friends crazy on Facebook). I have a mix of out-and-out promo’s for Ticket to Ride, along with personal things like photos from my recent trip to England, and random, off-the-top-of-my-head thoughts. What’s been an eye-opener to me is the popularity of one of posts on my personal Facebook page…a celebration that I’d lost 45 pounds over the past couple of years, got my Type 2 diabetes stabilized, and managed to get myself off insulin in the process.

At last count, that post had 111 reactions and 124 comments. I think that must be some kind of record for me.

I guess the weight loss thing resonates with a lot of my friends. We’re all getting older (I’m 67), and we’re all going to come to terms with health issues, sooner or later. Obesity has recently been officially recognized by medical communities as a chronic disease, rather than a behavioural issue, and that’s opened up all kinds of avenues for therapies that are more successful than the usual “eat less and exercise more” advice that our GP’s have issued in the past.

One of the other things that has resonated with my friends is the upsurge in Type 2 diabetes. I was diagnosed in 2009, but I wasn’t at all frightened. My husband had been diagnosed ten years earlier, so I knew it could be treated and managed with meds, lifestyle and diet changes.

What I didn’t know – until it was pointed out to me by the physicians at the medically-supervised weight loss clinic I attended – was that insulin actually promotes weight gain. It’s a sad irony. I was told that if I could lose weight, I could take the strain off my pancreas, and it might start to work more efficiently again. Yet, the one therapy that helps regulate our blood sugar the most, and which is prescribed routinely as standard treatment, is insulin. Go figure.

Anyway, long story short, I lost 45 pounds and because my pancreas was able to start working more efficiently again, I was able to stop taking insulin. I’m still on three other meds which control my glucose levels (one of them is that once-a-week shot which, as a side effect, also promotes weight loss). But I’ve been able to say goodbye to those nightly injections into my upper thigh. (I could never inject into my stomach – it’s far too sensitive.)

One interesting side-effect of being familiar with insulin, however, is that I was able to use my first-hand, intimate knowledge of the stuff in my latest novel, Ticket to Ride.

I did quite a lot of research on top of what I knew. I tasted it. Interesting. I smelled it. (Yes, insulin has a very distinctive smell – it’s the preservative.) I looked into all the different types (there are several, long-acting and short-acting, depending on your particular needs). And I looked into real cases of deliberate massive insulin overdose. And how they were treated. And what the recovery rate was. I had to read a lot of articles in peer-reviewed medical journals. Fortunately, before I retired, I worked in the Faculty of Medicine at UBC.

It was all for a good cause. My main character has a particularly harrowing run-in with insulin in Ticket to Ride. And you can be absolutely certain, when you read it, that I know exactly what I’m talking about.

Ticket to Ride was released on March 26.

More info at my website:

http://www.winonakent.com/tickettoride.html

Winona Kent is an award-winning author who was born in London, England and grew up in Canada, where she completed her BA in English at the University of Regina. After moving to Vancouver, she graduated from UBC with an MFA in Creative Writing. More recently, she received her diploma in Writing for Screen and TV from Vancouver Film School. Winona has been a temporary secretary, a travel agent, a screenwriter and the Managing Editor of a literary magazine. She’s currently serving on the Board of the Crime Writers of Canada and is an active member of Sisters in Crime – Canada West. She lives in New Westminster, BC, where she is happily embracing life as a full-time author.

Here’s some ordering links for a Ticket to Ride:

Amazon Canada: Paperback, ebook

Amazon US: Paperback, ebook

Amazon UK: Paperback, ebook

Barnes & Noble: Paperback, ebook

Apple books, Kobo

Introducing Guest Author, J.T. Siemens

This week, I’m delighted to introduce you Vancouver mystery author, J.T. Siemens, who’s just released his first thriller, To Those Who Killed Me. How’s that for a great title? Jeremy kindly sent me a copy of his book, which I read and absolutely loved. This is a gritty, hard-boiled novel that depicts the darker side of Vancouver in a realistic, heartbreaking way. Check out the book blurb:

Disgraced ex-cop Sloane Donovan has relied on her job as a personal trainer to keep her mental illness and PTSD in check—until she finds a close friend dead, apparently by her own hand. Obsessive demons triggered, and doubtful of the official narrative, she teams up with Wayne Capson, a law-bending P.I., to find out who really killed her friend. The search leads Sloane from Vancouver’s wealthiest enclaves to the street’s darkest corners, questioning and tracking millionaires, predators, sex workers, and even former law enforcement colleagues—as she uncovers a shadowy web of deceit. J.T. Siemens’s To Those Who Killed Me is a debut that provides a heavy dose of hardboiled suspense and introduces a fiery new heroine in crime fiction.

In many of the mysteries I’ve read over recent years, the majority of male authors choose to write about male protagonists, but Jeremy hasn’t. So, the question is:

Why did you choose a female protagonist?

Answer: The character of Sloane Donovan came out of a short story I wrote a while back, in which a woman discovers her friend’s body hanging in the woods. It was well received, and I was fascinated with the character enough to want to explore her further in the form of a crime novel. In the fitness industry where I worked at the time, some of my colleagues were kickass, athletically dynamic women, who could probably clean the clocks of most men. Aspects of Sloane’s physicality come from some of those women. Sloane also has bipolar disorder, and has an on-again/off-again relationship with her meds, which makes her unpredictable, as well as someone who frequently steps outside of conventional means to achieve her ends. I was also fascinated to explore how someone’s mental illness, while initially perceived as a liability, might actually be an asset when it comes to getting the job done. As a result, Sloane uses methods in To Those Who Killed Me that a man simply could not get away with. Those elements make for a fun character to write, and hopefully an exciting one to read.

Jeremy’s bio:

Photo by Tamea Burd Photography

J.T. Siemens moved to Vancouver to become a personal trainer, but feels fortunate to have discovered his true love: writing crime fiction. After studying screenwriting at Capilano University, he followed it up with creative writing at the University of British Columbia and Simon Fraser University. To Those Who Killed Me, his first book in the Sloane Donovan series, was nominated for the Arthur Ellis Unhanged Award, and will be published by NeWest Press in spring of 2022. His short fiction has appeared in Mystery Weekly, Down in the Dirt, and CC&D.

For more information about Jeremy, check out his website at jtsiemens.ca

To order the book, please check out any of the following links:

From publisher, NeWest Press: https://bookshop.newestpress.com/products/to-those-who-killed-me

Cdn. Amazon

U.S. Amazon

UK Amazon