New Ideas, More Time, So Why Not?

I know that many writers have registered for November’s NaNoWriMo (National Novel Writing Month) and are diligently working on their stories, pushing themselves to achieve their 50,000 word goal by the end of the month. I’m always so impressed with those who take on this challenge.

I’ve never registered for this annual event, not only because of my day job but because I usually spend every weekend in November selling my books at Christmas craft fairs. But I’m retired now and this year the craft fairs have either been cancelled or moved online. I should have registered for NaNoWriMo but online courses and reading print books on writing and marketing have swallowed up most of my afternoons. I’ll be finishing up the last book in a few days and have nearly reached the point where I’ll be putting the focus back on writing new work.

I’m really excited about this. I’ve been making notes on two different projects since early summer and it’s time to get going. So, I might well be starting my own version of NaNoWriMo in early December and going straight through till the end of January or longer before I turn the focus back to marketing. That’s the plan anyway. We’ll see what happens, but it feels like a good way to spend these gloomy winter days where socializing is discouraged.

I still intend to take at least one day off a week to visit my granddaughter who’s about a 45-minute drive away, and sure, there’ll be a Christmas tree to put up and gifts to wrap, but all of this gives me something to look forward to these last few weeks of 2020.

How about you? Are you planning any creative, productive, feel-good activities for the rest of the year? Are you taking part in NaNoWriMo and, if so, how’s it going for you?

Improving Marketing Strategies

One of the hardest lessons I’ve learned as an author is that marketing is as much of a marathon (if not longer) as is the process of coming up with an idea for a book, then writing and rewriting until it’s finally ready for publication.

Authors with marketing backgrounds excel at implementing strategies for reaching potential readers, but for the rest of us it’s a hit-and-miss process to figure out what works best. Also, in this rapidly changing world, what worked well five years ago doesn’t work nearly as well today.

I’ve been reading recommended books on the topic of ebook marketing, and found a great resource in author David Gaughran. I just finished taking his free course (I don’t know how much longer it will be free) called Starting From Zero, which you can find HERE. I’ve also read his book Let’s Get Digital. The book is an introduction to publishing, but the latter sections on marketing were so useful that I’m currently reworking my Amazon book descriptions, finding better keywords, and changing the price for upcoming promotions.

Gaughran stresses the importance of developing a website, having a Facebook page, and getting an email list going. I’ve being doing the first two for some time, but I’ve always balked at the idea of maintaining an email list, which is a huge mistake in Gaughran’s view.

Part of my reasoning was that I didn’t want to bother people with announcements to buy my book, every time I released a new one (Gaughran also used to think this way), but the other reason is that I already make announcements on my blog and other social media outlets, so wouldn’t I be repeating myself?

I’m curious if any of you use an email list in addition to your blog. As part of my book updates, I’m adding a link to my blog on my end pages (I probably should have done this from the start) inviting people to join if they’d like to learn more about my writing life and to receive upcoming announcements.

It seems like there’s always something to tweak and improve upon, but as Gaughran also notes, the most important part of your day should still be writing. I couldn’t agree more.